Wednesday, 8 May 2013
If it seems like everyone on the face of the earth has a Facebook account, it’s because that’s very close to being the reality. And while the numbers don't exactly mesh and match up completely – Facebook has just south of 1 billion user accounts and the closest estimate to the worldwide population right now is 7 billion people – it’s not that far off.
Just putting your marketing messages in front of this amount of people is probably enough to create small fortunes for many small businesses and savvy marketers, but the odds are fantastic that you’re not looking for just a small fortune. If you really want to unlock the true treasures that Facebook allows masterful marketers who implement creative strategies and tactics – tactics like the ones shared below – you’re going to really start to see why so many people are over the moon with all of the leverage that Facebook makes possible.
Publish content that is viral in nature
Much easier said than done, I know, but once you're able to shift your mindset from just a pure production standpoint – putting out content and hoping that the marketplace enjoys it or embraces it with very little concern to what happens after you've hit the share button – you'll be able to transform your marketing impact almost immediately.
If you do a close study of all the information that gets shared rapidly by literally millions and millions of Facebook users you’ll start to see some patterns crop up. One, almost all of the content fits in just a single status update or has one picture with information in it. Bite-size contact wins out over gigantic reams of information on Facebook, strictly because many people will be just scanning through their newsfeed and you have to contend with ridiculously short attention spans.
That brings us to the second component, making things sticky. You're not going to be able to engage with the Facebook marketplace unless your content is a little bit out there, controversial, or shocking – in a word, sticky. You want them to really remember exactly what you're sharing, but more than that you want them to push it onto someone else who will also have an emotional reaction and move it further down the line. This is how things go viral, and one of the most critical components of mastering social media marketing, especially on Facebook.
Understand that this is a social platform first and foremost
While there are amazing opportunities for business owners who use Facebook effectively, you have to remember that the overwhelming majority of Facebook users – all 1 billion of them – are jumping onto Facebook to find out information about their friends, family, and even complete and total strangers. They're not looking forward to ably pitchfest or advertising that is going to bombard them and beat them over the head in an effort to sell them things.
The more you can disguise your pitches as valuable content the more effective your marketing on Facebook will be.