Tuesday, 7 May 2013
While there is no doubt that LinkedIn is still a social network at its very core, it is very much a more
conservative and serious social network then Facebook, Twitter, or Google +.
This means that you’ll have to shift your interactions, uploads, information, and overall communication efforts to dovetail specifically with the folks that you are looking to communicate and reach on the LinkedIn platform. With just a little bit of practice and effort, as well as some good and sound common sense, you should have absolutely no trouble mastering the basics of communication and marketing on LinkedIn.
Run all of your updates, content, and communications through a handful of filters before you hit the send button
The last thing you’ll want to do is fire off a couple of off-the-cuff communications that haven’t been well thought out or preplanned on LinkedIn, especially if you’re trying to reach people that you’ve never spoken to or interacted with had of time.
This is in no way to suggest that you need to script out each and every one of your communications, just that you should take a few moments to pause and reread each and every detail of those messages before you hit the send button. Not only do you want to verify that you’re using the right tone and personality, but you should also make sure that your message is clear and brief – at least as much as humanly possible. We’re talking about interacting with people who are professionals and experts, the kind of folks that are busy and always looking to cut down on the trash and clutter that is bogging down their days.
Ensure that you keep things relatively casual – after all, this is not a job application but a social network – and try to avoid too much corporate speak or $15 words whenever possible.
Don’t be afraid of being persistent
This is especially true if you’re trying to communicate with real superstars on the LinkedIn platform. The chances are that the better the professional or expert that you’re trying to reach is, the higher their stature in their industry, and the more connections that they have, that they are going to be facing a deluge of communications on a regular basis.<
Don’t assume that because they were unable to respond to your first communication – or even your 15th communication – that they are just not interested in what you’re trying to offer. The fact of the matter might be that they just haven’t been able to carve out time to respond, and the overwhelming majority of the people on the platform appreciate and understand hustle in the power of persistence.
Now, this is obviously not a hard and fast rule – and if someone has already responded and you just didn’t like what they had to say you’ll want to slow down on the messaging – but by and large persistence will get you tremendous results on the LinkedIn platform.