Tuesday, 14 May 2013
While there are an endless amount of articles, guides, and even books and products designed specifically to help you understand the strategic aspects of using Twitter for business, very few actually dive deep into the nitty-gritty tactical and everyday things that you’ll need down in the trenches.
Because of the unique limitations of Twitter – reaching far beyond the 140 character limit – you’ll have to understand exactly how to leverage this platform to boost your followers list, gain almost instant credibility in the marketplace, and drive more and more people through your sales funnel.
Keep things casual
The first thing that most businesses do a when they sign up for their very own brand-new Twitter account is post some sort of mission statement in the biography section, followed up almost immediately with a handful of tweets filled with nothing but corporate jargon.
And while you’ll probably have a handful of mid-level managers smiling and nodding at your tweets while fixing their bright red ties and horn-rimmed glasses and taking sips out of their ceramic coffee mugs, you’re going to miss the mark with the overwhelming majority of your marketplace.
It’s called a social network for a reason, and you’ll want to keep things as casual and laid back on Twitter as humanly possible. Now, this is not to say that you can’t effectively pitch and sell people through your tweets – but you’ll want to do so leaving the $15 words out of the mix.
Give your Twitter account a distinct personality
The second major problem that people do when they jump into the Twitter-sphere is to blast out a number of different messages just to see what sticks to the wall. And while this can be an effective strategy for figuring out exactly what kinds of messages you should be focusing on, if you’re still doing it a handful of months down the road you are using Twitter incorrectly.
Because you are literally swimming in a sea of communication blasted out by more than half a billion people – with 9000 tweets being sent out each and every second – you’re going to really be up against some significant odds with trying to generate eyeballs to your messages.
The only way – of the only way – you’re going to be able to cut through the clutter and noise and start to create some form of relationship with fellow Twitter users that will convert into customers later down the road is by establishing a distinct personality that they can come to rely on.
This is what separates the truly masterful Twitter marketers from the also-rans, and one of the best ways to boost your business almost overnight just by tapping on to the speeding train of leverage that is Twitter. It doesn’t have to be overly edgy, confrontational, or in your face – though each and every one of those personality traits can be dramatically effective if used correctly – but it does have to be a distinct personality that your followers and even complete and total strangers can identify with your brand for business instantly.