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Tuesday, 9 April 2013


What's the benefit of Social Media for your Business?

Using social media for your business or organization provides many benefits that you wouldn't normally get with other marketing or networking methods.  The rise of social media over the past decade has paved the way towards using it as one of the best methods of communicating and interacting with potential customers and clients.  Facebook, Twitter and the other social media networks attracts billions of users from around the world.  This makes them the perfect place to center your marketing campaigns and increase sales.

Online Presence
Having an online presence of any type in this day and age is extremely important for the success of your business, even if it’s a simple website.  However, having a social media presence on the social networking websites can really benefit your business for a variety of reasons. 
  •  First, it allows you to interact with your readers and audience in a smooth and efficient manner that everybody is familiar with.
  •  Second, having a social media presence will allow you to interact with everybody from the comfort of your own computer.  
You can add links to your social media pages on your website and vice versa, which will increase the amount of visitors and views your website receives.

Promotional and Marketing Purposes
You can capitalize upon the presence of your social media profiles for marketing and promotional purposes.  While blatantly spamming advertisements or promotions on your profile page won’t get you far, kindly informing readers about a problem and offering them a solution is one of the time tested strategies in internet market, and any type of marketing for that matter. 
Promoting your business on social media is easy because of the sheer number of people that you probably have linked to your various profiles and pages.  Also the very nature of social media is conductive towards the advertising and marketing professionals.  People can share posts or tweets they find enjoyable, and this action of sharing will increase the readership and viewership of the posts and tweets that you make on the social media platforms.

Promote your Business
If you are the owner of a small business, then it would be a good idea to start your social media campaigns today by starting up a business page on Facebook and a Twitter account as well.  After you have made your accounts you can then start posting regular updates about your business such as product specials, new products and general information to help your customers. Using social media to promote your business is fast and easy, and it doesn't take a degree in computing to do it either.  Make sure you give your viewers the information they want to hear that will actually help them, versus bombarding them with offers that they probably aren't interested in.

There are numerous benefits associated with using social media for business.  First, it gives you an online presence from which you can interact with others online.  You can also promote your business and promote your products or services that you are offering.


  • Facebook
  • Twitter
  • Myspace
  • Google Buzz
  • Reddit
  • Stumnleupon
  • Delicious
  • Digg
  • Technorati
Author: The Social Yeti
The Social Yeti is a happily married father of four. He helps businesses learn how to use social media to engage with their customers and increase their online presence. He's no Guru, but enjoys spending time in his cave, playing around with social media.Twitter, Facebook or Google+