Monday, 6 May 2013
One of the hottest properties on the web right now – thanks to a $1 billion plus purchase from Facebook – Instagram has become a go to social media network for those looking to increase their profile out on the web. It’s not enough to just have a website or proper search engine optimization efforts trying to drive business, you’re going to need to tap into social media and there might not be a better way to do so than with Instagram.
A picture is still worth 1000 words
Even though niche social media networks are all the rage right now, Instagram is the one that really set the tone. And all visual-based social media network that relies on users posting and editing their favorite smart phone pictures, Instagram has created a dedicated following of people who love nothing more than to jump on the site and just see what others are up to in their day to day lives.
Marketers and business people that really struggle with creating crystal-clear marketing messages and crafting the perfect words to say in all of their marketing pieces or advertisements are going to love Instagram simply because of the visual nature of the platform it you can forget about struggling with copy and trying to craft the perfect phrase, especially since a picture on Instagram can do all of the heavy lifting for you.
Offer an unpolished behind-the-scenes look into what your business is really all about
While it used to be true that people relied on gigantic faceless corporations to provide them with all the goods and services that they could ever hope to buy, the marketplace has completely and totally shifted to one that desires personal relationships with the people that they give their hard-earned money.
And even if you are unable to interact with all of the global customers and clients that you have on a personal basis, giving them a glimpse into the unpolished and unedited version of your business and life can create those same kind of bonds through Instagram.
Even though there are more than a handful of filters you can rely on to edit your pictures and present them in the best light, the more immature and unprofessional you make the pictures look the more visual and relationship impact they’re going to have on Instagram. People will feel like you’re giving them a view through a window that they otherwise wouldn’t have access to, allowing them into the inner circle, if you will, and a peek behind the curtain.
This is maybe one of the most powerful strategies for improving your relationship with each and every one of the people in your marketplace, giving you instant credibility, amazing affinity, and long-term loyalty just by trusting them with these few simple snapshots. We see it happen all the time with celebrities on Instagram, and the same power can be yours if you use similar strategies. It’s not terribly difficult to do – everyone has a camera in their cell phone these days – but can increase your profits dramatically.