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Wednesday, 24 April 2013


Twitter - Is this the most important network?

Far and away one of the most important social media networks in the world right now, you’re going to want to leverage Twitter to boost your business just as soon as humanly possible. One of the top 10 most visited sites on the entirety of the Internet – a remarkable feat, since the Twitter platform has only been live since July 2006 – this is a hub of communication.

Allowing you to instantly contact literally millions and millions of users on Twitter – completely ignoring the possibility of your tweet to go viral and start to spread with other media platforms as well – tweeting is an essential component of any modern marketing push. That being said, you can’t just stumble around blindly and expect real results, especially if you don’t understand the lay of the land ahead of time.

With well over 500 million users, it’s important to understand that not all of them are as active as you may be led to believe

Sure, it’s pretty impressive that Twitter has been able to rack up well over half 1 billion registered user accounts in less than seven years – but a closer look points to the simple fact that not all of those users are nearly as active as others.

Now, obviously you’re going to have a discrepancy in people that use the site each and every single day and are active participants of the Twitter-verse and ones that are just watching what each and every other user is doing just as you would on any social media platform. But with Twitter the difference between active user accounts and inactive user accounts – people who are using the Twitter platform to tweet at least once a day or more – is a 60/40% difference. This means that slightly more than half of the accounts you’re going to be marketing to will be able to help you push your marketing message on word, something that you’ll want to keep in mind.

It’s also important to understand the power of integrating Twitter and social media into each and every one of your web properties, applications, or other tech tools

You’ll also want to pay close attention to the fact that over 60% of tweets are pushed from third-party applications, with 41% of people pushing their tweets out from their mobile phones. This means that you’ll want to jump into the mobile app development field with both feet, and integrate social media capabilities into each and every one of your efforts.

It’s not enough to just have a Twitter account anymore, you’ll need to cover all your bases by deploying twitter on all of your tech properties – websites, squeeze pages, mobile apps, and anything else that you can think of.

If you’re able to create real interaction there is fantastic news – with over 9000 tweets sent every single second, it will only take five days four 1 billion tweets to be sent out into the Twitter-verse. This unlocks incredible viral potential for each and every one of the tweets you send out, making twitter one of the most powerful social media platforms out there.


  • Facebook
  • Twitter
  • Myspace
  • Google Buzz
  • Reddit
  • Stumnleupon
  • Delicious
  • Digg
  • Technorati
Author: The Social Yeti
The Social Yeti is a happily married father of four. He helps businesses learn how to use social media to engage with their customers and increase their online presence. He's no Guru, but enjoys spending time in his cave, playing around with social media.Twitter, Facebook or Google+