Thursday, 9 May 2013
While there is certainly no shortage of crazy, zany, hilarious, and truly helpful information peppered all over the YouTube community, the fact of the matter is that many business owners just don’t know how to use this powerful medium and source of leverage to increase their business.
And though there are a number of different reasons that people stumble right out of the gate when trying to effectively maximize their YouTube efforts, there are two major reasons and stumbling blocks that you will slam into time and time again. Just being able to navigate of these two simple processes will increase your YouTube business results dramatically, almost opening the floodgates to incredible success without making any other major shifts or changes whatsoever.
Let’s dive right in.
Creating content that is actually worthwhile
This is the absolute essential step when trying to boost your business through YouTube.
Too many people produce content that is anything but valuable, at least in the eyes of your marketplace. You’ll want to give it serious and very real consideration when you’re going through your content preparation and planning phase, with specific attention paid to exactly what you’re marketplace wants to watch on YouTube.
One of the most powerful ways to shortcut the planning phase here is to actually go out and research exactly what your competition is doing already on YouTube, specifically combing the comment section to see where the community has pointed out shortcomings, questions, or issues with be content they produce.
Then you'll be able to go right back to the drawing board remedying these issues in your own videos, doing double damage – you’ll be producing world-class content that your marketplace has already said they wanted in the first place as well as providing the answers that your competition either couldn’t or wouldn't. Either way, it’s a win-win for you.
Don’t worry too terribly much about the production values
All too many people looking to leverage YouTube think they need to invest in world-class cameras, editing, and graphics just to get the ball rolling. Nothing could be further from the truth.
I’m not saying that you should aspire to shoot all of your YouTube videos with nothing more than an iPhone propped against a handful of books to stabilize it, but if that’s all you have on hand then that is good enough to start. Don’t let procrastination and indecision or some imagined barrier of quality keep you from sharing your content and information with the YouTube community, or you’re going to fall behind the eight ball with competitors who don’t concern themselves with such trivial details did
Now, obviously you’ll want to try to make your videos as professional and clean as possible. But just don’t get hung up if you don’t have the funds or resources to produce Hollywood level videos right out
of the gate. It’s much better to go with a low tech solution and get your information out there and start to establish a foothold in the YouTube community than to sit around and wait for someone to capitalize on your indecision.