Friday, 26 April 2013
As one of the few social media networks that enjoys a gigantic user base – just north of 150 million users as of last count – that is predominantly focused towards building business relationships and connecting professionals, there are a number of different ways you can use this social media network to increase your business effectively.
The web has become a powerful tool for communication, and once you’re able to step into a pool of talent, experts, and professionals that are looking to network and interface with other like-minded
people you’re going to literally have an endless amount of options in front of you. Here are a couple of the very best ways to use LinkedIn for your business.
You’ll be able to find the very best of the best new hires
While the hiring process in any major company is not exactly full proof – or anywhere near it – the
only way you’re going to ensure that you’ve been working with top applicants is if you seek them out all on your own. The last thing you’re going to want to do, especially in our current crippled economic condition with job seekers out there desperate to land any position at all, is to hope that these stellar superstars are going to somehow find their way to your doorstep.
With LinkedIn, you’ll be able to filter the results based on several significant criteria in an effort to find exactly the kind of professional that you’re looking for. Then you’ll be able to strike up a conversation and see where things are going without ever having to deal with the artificial pressures of a job search or application process, allowing you to really get to know the person behind the profile.
Then, after as many interactions as it takes to become comfortable with the decision that this is of the right person for you you’ll be able to instantly offer them the kind of opportunity that you have in mind.This is a win-win situation, because even if they are unable to take advantage of the specific chants in front of them, the odds are fantastic that they can’t recommend someone who is a perfect fit in the cycle can begin all over again.
You can boost your business to business efforts by targeting specific niche markets in LinkedIn
But even if you’re not looking to hire or take on new team members right away, you can still use the LinkedIn platform to boost your business and bottom line.
Specifically because of the nature of this social network, you’ll be interacting with and putting your
marketing and advertising in front of real decision-makers – people that you would have to fight with gatekeepers to have access to in the real world. This can shortcut your prospecting time dramatically, giving you the opportunity to market directly towards the people responsible for Implementing the products or services that you are offering, building real relationships with them, digging up critical research, and even testing different marketing strategies before you roll them out on a national or global scale.