Thursday, 25 April 2013
While you won’t be able to tap into the gigantic user base of platforms like Facebook, Twitter, and Google Plus, using the micro social media network interest can boost your business dramatically especially if your products or services can be tailored towards women.
Easily one of the fastest growing social media platforms around – with tight integration across a handful of different popular social media networks and website delivery systems – jumping into Pinterest right now with both feet can be incredibly advantageous to your bottom line. Here are a handful of the benefits that you’ll be able to enjoy just by starting to market on Pinterest.
While marketing on any of the big three of the social media platforms (Facebook, Google +, and Twitter) will give you access to far more members and users then you will be able to reach with Pinterest, you won’t have nearly the same ability to tailor and target your marketing messages the way you can when you use this micro system.
Because it is a social media platform that is specifically designed and caters to females – with 80% of the user base being of the female gender – you can safely ignore the men of Pinterest entirely and focus your marketing efforts on the women. This allows you to adjust your copy, offers, product lines, and even sales funnels to specifically use the leverage you gain in knowing that the overwhelming majority of people who will see your marketing are women – cutting the wasted money and effort on mass blasting your marketing while at the same time dramatically increasing the conversion rate.
Enjoy far reaching influence just by using Pinterest boards
While the Pinterest network itself is a powerhouse for marketing and advertising, the real gem of the system is the ability to reach out into other social media networks – especially Facebook – with their tight integration. This allows you to maximize your efforts and your messages simply because it will be passed between a number of different web platforms without you having to lift a finger, giving your advertising and marketing legs that it otherwise would not have had.
This can create an almost viral of fact, especially if you can get people on Facebook to begin liking in sharing the links that bring them back to your Pinterest board. This goes back to the multi step marketing efforts that businesses are using to devastating effect online, allowing them to create real relationships and expert status as well as affinity with their brand and business simply by leveraging social media platforms like Pinterest to the very best of their abilities.
Because you’re able to focus a laser on the specific demographics that use Pinterest on a regular basis and enjoy amazing reach and leverage through their tight integration tools, you’d have to be more than a little bit foolish to ignore all of the power you get using this social media network.