Thursday, 18 April 2013
Pinterest It's not just cupcakes
Initially catering towards a predominantly female user base, Pinterest has become almost everyone’s favorite micro social platform to post pictures, information, and little links to other content in the same
way that a lot of microblogging platforms like tumbler were just a few years ago.
Used primarily as a hub to filter information and link you to other sites and pages, Pinterest has been gaining a ridiculously gigantic following and booming in popularity thanks to its tight integration across almost all other social media platforms and websites are like. The analytics are proving time and time again that Pinterest boards are able to shuffle gigantic floods of targeted traffic to different websites,and amazing feat sense of these Pinterest boards are always user curated and shared internally.
Just a handful of facts and figures you’ll want to pay attention to
Essentially a virtual pin board where a user can curate links and information from all over the web and
“pin it” to their Pinterest board, e-commerce platforms in specific have been seeing a gigantic spike in
traffic thanks to the use of this social media network.
For instance, the 80% female user base (all 2.2 million of them) shared an incredible amount of different
pins last year. Of those pins, the ones that had prices prominently displayed on the information
received 36% more likes and shares, were 10% more likely to be purchased, and had an $80 average
purchase order – information that made Pinterest the social media platform that converted visitors into
customers at the highest rate.
Don’t you think your business could lean on those incredible figures to boost your bottom line?
You’ll be able to tap into a targeted market demographic when you decide to move forward with
marketing on Pinterest
The key thing to remember here when you’re talking about a user base that is 80% female to 20% male
is the fact that a lot of the heavy lifting in segmenting the user population has already been done for you
when you log into Pinterest. And while the facts and figures for their annual user base is still in constant
flux, the 2.2 million daily active users is right up there with some of the other more popular social media
networks and light-years above many of the other niche-based social media platforms.
This means that you can tailor all of your marketing messages on the Pinterest platform specifically to
female customers, knowing that you’re going to get a much higher rate by doing so. And because the
average purchase amount of Pinterest users is $80, you’ll be able to monetize this traffic with greater
affect then you would on other platforms as well.