Friday, 19 April 2013
Are you LinkedIn? - Is this the true business network?
The first of the real niche social media networks – the social media networks that really drew a hard
line in the sand about what they wanted their user base to be and how they wanted to build their
community – LinkedIn has become the number one social media platform for serious business people, salesman, high level executives, marketing masters, and other entrepreneurs.
Becoming a called of networking and an effective tool for creating business connections in our growing global commerce community, LinkedIn has carved a perfect niche and now enjoys well over 150 million users. Using LinkedIn to boost your business – whether through attracting top level talent or connecting with businesses that could use your products and services – can have a very real and almost instant impact on your bottom line. Here are some details you’ll want to keep in mind.
Even the highest paid earners in the world still love of free lunch
While LinkedIn was one of the first real mainstream social media networks to implement a paid offering and premium plan to go alongside of their free service, almost 91% of their users continue to use the free version of LinkedIn rather than the premium upgrade. This shows exactly how powerful a free offer is, even for the people who are making the most money out there even in our crippled economy.
It’s also interesting to note that only 50% of the user profiles across the LinkedIn platform are actually 100% complete based on the criteria provided by the framework itself, which goes to show that these people are more interested in seeking out relationships and connections across the social media service rather than telling the world about themselves. While there are no real hard and fast stats to really point towards the percentage of people who have mostly completed their profile, this detail is quite telling about how most users wish to interact with the service here it
You’ll have to get your message across as quickly as you possibly can
With over 70% of the user base logging into LinkedIn between zero and four hours a week, you’ll need to make sure that your message is tight and concise and perfectly aligned with the people who are using the platform. The odds are good that you’re not going to have too terribly many second chances to market directly to these people, which is why lead generation and acting as an intermediary are probably the most effective ways to leverage this platform.
The most used features include groups that folks set up, spending time looking for new connections both with people that you already know as well as complete strangers, and also looking into who is viewing your profile. Companies that are looking to focus on a is this to business marketing strategy are going to want to tailor their messages to these kinds of activities, whereas companies who are looking to poach or hire new team members through LinkedIn are going to face much less resistance for their advertisements.