Tuesday, 23 April 2013
Hands-down the true Titan of social media, Facebook has dominated our lives in ways that many of us
don’t truly understand or appreciate. One of the most visited websites in the entirety of the Internet
– easily in the top five of a list of sites that numbers in the billions – Facebook has become just as
ubiquitous as Google.
This is critically important to understand when you’re trying to use Facebook for business, as you’ll really be able to unlock all of the leverage made possible by this online platform if you understand how people use it, why people use it, and how many people are truly using. Here are some of the insider information and stats that you can use to boost your business dramatically.
Close to 1 billion people are registered Facebook users
Let that sink in for a moment.
Just going off of one of the latest worldwide population estimates – putting the number right around 7 billion people or so – this means that one in every seven human beings on the face of the earth is a Facebook user. There is no other tool or technology that has this kind of pervasive reach, and each and every time one of those human beings creates a Facebook account data is being mined from all of their interactions and information – creating a detailed profile that is added to the rest of Facebook’s almost endless marketing information.
And while the number of people who use Facebook is truly staggering, it’s almost just as incredible that each and every single month Facebook users spend 700 billion minutes logged into and interacting with the site in some way, shape, or form. 70 languages are natively supported by Facebook, 75% of Facebook users live outside the United States, and almost 350,000,000 people access Facebook through their mobile device each and every single day. These are the kind of numbers you need to base your business off of.
Facebook enjoys a tremendous user interaction percentage
Almost unique to its social media platform and unlike any other, Facebook users log into the platform at an almost 50% rate each and every single day – with 48% of people between the ages of 18 and 34 logging into it the moment that they wake up. Even more stunning is that 28% of that same age group checks Facebook on their phones before they even roll out of bed – giving you the opportunity to market to them before they are bombarded with other media and messages they will be slammed with throughout the day.
But the real gem of Facebook marketing would have to be the simple fact that each and every single Facebook user is linked to (on average) at least 130 friends and 80 unique pages, allowing them you to have incredible reach just by publishing your ads in a handful of strategic ways. This can push your marketing strategies to new heights just because of the interconnected way that Facebook is constructed, really tapping into the power of word of mouth marketing – without any of them understanding that there contributing to your business success.