Thursday, 11 April 2013
An Explanation of the different Social Networks
So there are many different Social Networks now but I would like to cover some of the major ones and what audiences you can reach with them.
Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of whom use Facebook on a mobile device.
So Facebook is already 9 years old and has over 1 billion active users, Facebook is where lots of people from all around the world come to socialise, share their pictures and stories of their lives. Facebook contains in my view the largest use of domestic user and its not open like Twitter so this is where Mums talk about their kids and were people are real. Having a presence on Facebook is very important for your business they will look for your brand and engage with you.
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
So not as old as Facebook and it’s a very public platform witter can be hard to get your message across as you are only Given 140 characters to do it. I love twitter and great thing I find is that the people behind the tweets are normally the company owners themselves. If time is taken to nurture relationship and not just send out constant sales messages then it can be one of the best platforms.
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
You tube was the first and biggest video sharing site there have been many viral videos and trends from YouTube including Gangnam Style and the Harlem Shake along with hours our cats. Its important for your business to have video on youtube as its gives another platform to engage with your users and people love to see whats in the box so doing videos are of unboxing are great as it shows off your product and lets the customer see what they are getting.
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos.
Only 3 years old but has grown steadily during that time if you have a product then it’s a great platform to share your images there. With the growth of smart phones I still think that there will be growth in this platform as people are sharing more on social networks and photos are a great media for sharing. Combined with the rise in infographics more companies are now looking at this Pinterest to engage with their customers and look at cupcakes.
Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active in a given month. Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties. http://en.wikipedia.org/wiki/GooglePlus
Did you know that GooglePlus has overtaken Twitter in in number of users? Combine that with the ease to share video, image and text its becoming more popular. Some of the great features include Google Hangouts which allows up to 10 users to talk together via video. With Social signals becoming more important making sure you have GooglePlus for your site and content is becoming very important part of SEO strategy and social proof.
Which Social networks do you use?