How to make a digital plan for your business

So I left my day Job a few weeks ago ready to set up and help business and brands get online,use the internet and Social Media to benefit their business. Part of this is setting up my new website that will be offering Social Media Training I wanted give you all a taste of what I am building as a thank you for reading. 

Read More »

Labels: Facebook, GooglePlus, LinkedIn, Pinterest, Social Media, Twitter

How to use the demographic of Pinterest for your business

Certainly one of the smaller social media networks that you’re going to be marketing on, but one of the most powerful strictly because of the built-in demographics that it caters to, effective marketing on Pinterest can be a bit of a challenge for folks not used to the laserlike targeting that you need to be successful.

While you can very often spend just the bare-bones drawing up a targeted ad on Facebook, Twitter, or Google Plus simply because of the sheer volume of people who will see it, you need to spend a significant amount of time creating the perfect marketing effort when you’re talking about Pinterest.

Laserlike focus is absolutely essential

With 80% of their user base made up by women, much of the heavy lifting has already been done for you. This cuts out half of the population entirely, and allows you to tailor your messages specifically towards women.

And while that’s fantastic news, you’ll need to dig a little bit deeper – and often times significantly deeper – if you’re going to have real breakout success on Pinterest. You need to know exactly who you’re trying to reach, what they enjoy and what they’re looking for, and what caters specifically to their needs or problems. This is the perfect platform to specialize on, and you’ll want to keep your Pinterest board as clean and clear of any distractions or  content that doesn’t serve the overall theme or message as much as possible.

Spend time promoting your product as well as others to build real relationships

Maybe more than any other social network, the value of relationships on Pinterest cannot be
understated. Without a band of other promoters helping to boost your business as you help to boost there’s your sure to fail when you use Pinterest for your marketing efforts.

While you don’t have to become best friends forever, it won’t hurt to reach out and interact with other people in noncompeting – or even competing – industries to see if you can forge a partnership that is mutually beneficial. Think of this as an effective online joint venture, where you’re both helping each other get more business and increase each other’s bottom lines in a win-win situation.

The worst thing that you can do is indiscriminately spam people boards or act like you don’t care about the community behind Pinterest. This will set the people who use this platform each and every single day on fire, and you will feel the wrath of the relationships and connections that they’ve been able to establish the moment that you overstep these boundaries.

Tightly integrate with other social networks to boost your reach

There are numbers that point to the fact that pins that get Facebook likes convert at incredibly higher numbers than those that don’t, pointing to the simple answer that you need to integrate with Facebook and other social media networks as much as possible. This doesn’t mean that you should shift your focus from using Pinterest whatsoever, but that you need to ensure you are covering all the bases when it comes to making this micro social network payoff.

Read More »

Labels: Cupcakes, Pinterest, Social Media

So what are the Benefits of Pinterest?

While you won’t be able to tap into the gigantic user base of platforms like Facebook, Twitter, and Google Plus, using the micro social media network interest can boost your business dramatically especially if your products or services can be tailored towards women.

Easily one of the fastest growing social media platforms around – with tight integration across a handful of different popular social media networks and website delivery systems – jumping into Pinterest right now with both feet can be incredibly advantageous to your bottom line. Here are a handful of the benefits that you’ll be able to enjoy just by starting to market on Pinterest.
Laser target your ads and content strictly because of the built-in filters that Pinterest enjoys

While marketing on any of the big three of the social media platforms (Facebook, Google +, and Twitter) will give you access to far more members and users then you will be able to reach with Pinterest, you won’t have nearly the same ability to tailor and target your marketing messages the way you can when you use this micro system.

Because it is a social media platform that is specifically designed and caters to females – with 80% of the user base being of the female gender – you can safely ignore the men of Pinterest entirely and focus your marketing efforts on the women. This allows you to adjust your copy, offers, product lines, and even sales funnels to specifically use the leverage you gain in knowing that the overwhelming majority of people who will see your marketing are women – cutting the wasted money and effort on mass blasting your marketing while at the same time dramatically increasing the conversion rate.

Enjoy far reaching influence just by using Pinterest boards

While the Pinterest network itself is a powerhouse for marketing and advertising, the real gem of the system is the ability to reach out into other social media networks – especially Facebook – with their tight integration. This allows you to maximize your efforts and your messages simply because it will be passed between a number of different web platforms without you having to lift a finger, giving your advertising and marketing legs that it otherwise would not have had.

This can create an almost viral of fact, especially if you can get people on Facebook to begin liking in sharing the links that bring them back to your Pinterest board. This goes back to the multi step marketing efforts that businesses are using to devastating effect online, allowing them to create real relationships and expert status as well as affinity with their brand and business simply by leveraging social media platforms like Pinterest to the very best of their abilities.

Because you’re able to focus a laser on the specific demographics that use Pinterest on a regular basis and enjoy amazing reach and leverage through their tight integration tools, you’d have to be more than a little bit foolish to ignore all of the power you get using this social media network.

Read More »

Labels: Cupcakes, Pinterest, Social Media

Pinterest It's not just cupcakes

One of the most popular niche style social media networks – a social media platform specifically designed to be smaller than traditional networks and cater to a very specific demographic – Pinterest has been dominating the social media news world simply because of the ridiculously huge following it’s been able to establish since it first rolled out.

Initially catering towards a predominantly female user base, Pinterest has become almost everyone’s favorite micro social platform to post pictures, information, and little links to other content in the same
way that a lot of microblogging platforms like tumbler were just a few years ago.

Used primarily as a hub to filter information and link you to other sites and pages, Pinterest has been gaining a ridiculously gigantic following and booming in popularity thanks to its tight integration across almost all other social media platforms and websites are like. The analytics are proving time and time again that Pinterest boards are able to shuffle gigantic floods of targeted traffic to different websites,and amazing feat sense of these Pinterest boards are always user curated and shared internally.

Just a handful of facts and figures you’ll want to pay attention to

Essentially a virtual pin board where a user can curate links and information from all over the web and
“pin it” to their Pinterest board, e-commerce platforms in specific have been seeing a gigantic spike in
traffic thanks to the use of this social media network.

For instance, the 80% female user base (all 2.2 million of them) shared an incredible amount of different
pins last year. Of those pins, the ones that had prices prominently displayed on the information
received 36% more likes and shares, were 10% more likely to be purchased, and had an $80 average
purchase order – information that made Pinterest the social media platform that converted visitors into
customers at the highest rate.

Don’t you think your business could lean on those incredible figures to boost your bottom line?

You’ll be able to tap into a targeted market demographic when you decide to move forward with
marketing on Pinterest

The key thing to remember here when you’re talking about a user base that is 80% female to 20% male
is the fact that a lot of the heavy lifting in segmenting the user population has already been done for you
when you log into Pinterest. And while the facts and figures for their annual user base is still in constant
flux, the 2.2 million daily active users is right up there with some of the other more popular social media
networks and light-years above many of the other niche-based social media platforms.

This means that you can tailor all of your marketing messages on the Pinterest platform specifically to
female customers, knowing that you’re going to get a much higher rate by doing so. And because the
average purchase amount of Pinterest users is $80, you’ll be able to monetize this traffic with greater
affect then you would on other platforms as well.

Read More »

Labels: Cupcakes, Pinterest, Social Media

The Secrets of Social Media - I shouldn't be sharing this

So what are the Social Media Secrets? 

If your looking for a Guru or expert then I'm sorry I have no 30 day method to make you a 6 figure passive income, I'm just a Yeti talking about Social Media

So are these actually the Secrets? I think they are more common sense but it sometimes take writing them down to point them out.

• Not every platform will work for you 
• It might not work straight away 
• If your not online all the time then your doing it wrong 
• Its all about the numbers of followers
• Its going to require you to Engage with people

They are currently Hundreds of Social networks but its true that they might not actually work for your brand. Each platform allows you to communicate with your customers in a different way, Twitter will give you  140 characters, YouTube allows you yo upload a video that can be a 30 second clip or a much longer tutorial or product review.

Its very important to set goals and aims when using Social media so you can measure ROI. Make sure that you can report on its effectively I would suggest Google Analytic as you  then see and understand if you work is actually having a impact for your brand.

If you think a platform is not working for you ask the following questions

• Am I just selling?
• Have I engaged with the users? 
• Are they actually my target audience?

If you are just sending out sales messages your going to make your users switch off, no one wants to be sold at all the time.If this is what your Social media Feed looks like STOP posts something interesting you will be amazed at the difference, giving you customers some information about your industry how ever boring you think it is you are then adding value to and offering more reason to follow you.





~ Henry Wadsworth Longfellow



It can take time to really get to understand something new as they say "Rome wasn't build in a day" .Take your time as you start to use a platform a new platform and understand your customers. The best advice is to keep trying and keep knocking at the gate. Change what you are posting, try posting a video try posting a picture, or sharing industry related information or even a lol cat.

Set your self time based goals for example you want to get to 100 followers in 30 days and then break that down into smaller goals 33 followers in 10 days and so on. The important thing is try different methods and engage with your customers keep trying and you will find what works for you and your customers.


You can't be online all then time the world is going on around us and with smart phones,tablets and laptops it's made the internet so much easy to access. But you don't need to be online all the time, Set aside an hour a day for Social Media then break that down into six 10 minutes chunks. You know what platforms you use so split your time between them. Also by splitting your time into small chunks you are not always on during same time of the day so this allows you to engage with different users.



I think this is the biggest Social Media lie, having thousands of followers means that you will get sales and make money. It wont mean anything people offer to sell you 10,000 Facebook likes or 10,000 twitter followers but they have no value as they are all fake and are bots. I would be happy with 1 follower that I engaged with. This is the same for every business you could have thousands of people come to your business and look at your goods but unless they buy then its a waste of your efforts to get them there. This really covers so many aspects of the Internet:

• Traffic to your site is useless unless its targeted
• Follower numbers don't matter if they are fake
• Number of email subscribers you have unless they signed up

Don't buy traffic or followers just build real traffic and fans 1 real fan will do what 10,000 robots can't and that is tell other real people.


This should be no secret here ENGAGE with people, be real and not just a brand. I may talk about Social media primarily but if you watch me I also talk about my kids and whats going on in my life. I use my own life to reach out to others I have kids so I can talk to others with kids, if you like sport then do the same.

So if you don't know how to engage follow these simple rules:

• If someone comments write back
• If they share your post thank them even share one of theirs
• If you see something that interests you then share or comment on it
• Don't just sell
• Ask am I adding value to my customers with what I am offering online

So what are your Social Media Secrets?

Sam
The Social Yeti

Read More »

Labels: Facebook, GooglePlus, Pinterest, Social Media, Twitter

What are the different Social Networks?

An Explanation of the different Social Networks

Facebook

Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc.^[4] As of September 2012, Facebook has over one billion active users,^[5] more than half of whom use Facebook on a mobile device.   

http://en.wikipedia.org/wiki/Facebook

Twitter

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.

Youtube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.^[4] The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.

Pinterest

Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos.

Google +

Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service^[3][4] owned and operated by Google Inc. It was launched on June 28, 2011.^[5] As of December 2012, it has a total of 500 million registered users of whom 235 million are active in a given month.^[1] Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.^[6]    http://en.wikipedia.org/wiki/GooglePlus

Read More »

Labels: Facebook, GooglePlus, Pinterest, Social Media, Twitter