How to make a digital plan for your business

So I left my day Job a few weeks ago ready to set up and help business and brands get online,use the internet and Social Media to benefit their business. Part of this is setting up my new website that will be offering Social Media Training I wanted give you all a taste of what I am building as a thank you for reading. 

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Labels: Facebook, GooglePlus, LinkedIn, Pinterest, Social Media, Twitter

A few tips to get more from Google Plus

While most of us interact with a social media network each and every single day for a significant amount of time, the truth of the matter is that the overwhelming majority of people just don’t understand the difference between using it for social reasons and tapping into the amazing leverage it offers businesses.

Google Plus is no different than any of the other social media platforms, and if you’re going to wring the most out of this amazing platform – tap into underdeveloped markets, drum up more hot prospects, and convert visitors into customers at higher and higher rates – you’re going to need to understand at least the fundamentals of using this powerhouse platform.

Target your messages according to Google Plus Circles

Maybe the most effective tool for improving your Google Plus marketing methods would be to ensure that you are sending specific messages to specific Google Circles.
Allowing you to completely and totally segment your list, so to speak, you won’t have to worry about your blasts ending up unread were instantly deleted – or people that would have otherwise stayed on as your follower abandoning ship the cause they don’t feel a connection with your interactions – using Google Plus Circles is a must.

Not only should you divide your Google Plus Circles into business contacts and non-business contacts, but you should also try to a deeper and segment lists according to the different demographics and information that you have on them. Now, granted this can take a significant amount of time that most people just aren’t willing to put in – but if you try to focus on laser targeting all of your communications you’re going to enjoy results that those other people will never be able to see.
Integrate Google Hangouts as much as possible

This is what really differentiates Google Plus from all the other social media platforms – rather than just read different status updates or communicate through text or pictures, you’ll be able to actually set up videoconferencing with your Google Plus followers.

This can instantly ratchet up your credibility to new heights, putting a real face and personality behind the business that you are running an operating. I can’t tell you exactly how important it is for modern day customers to feel like there is a personality and human being behind the products and services that they purchase.

The days of having faceless entities pitch us and sell us things that we don’t really need – and in many cases, don’t even really want – are long gone. The only way you’re going to the able to truly differentiate yourself from all the other pretenders in your industry is by getting in front of your marketplace and being seen by the people who give you money for your products or services.

Now, you don’t have to set up regular Google Hangout dates that are running on a weekly basis – and though it wouldn’t be a terrible idea – but you should try to integrate this incredible technology as often as you possibly can to maximize your profitability.

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Labels: GooglePlus, Social Media

Are you Using Google Plus to increase your business’s bottom line?

There is no doubting the true power of using social media to improve your effectiveness when marketing online. What was initially seen as a passing fad has totally become the very fabric of the Internet, with social interactions driving almost every single website, service, and Internet platform out there today.

And while it is may be the youngest of all the social media networks, Google Plus has been able to establish itself as the second most used social media network on the face of the year – right behind Facebook. With over 135 million active users (with 60% or more of those active users logging into the platform each and every single day) and 500 million Google accounts that have been in able to with Google Plus integration you’ll have instant access to an amazing amount of targeted traffic just by using the platform.

This doesn’t mean that you can just throw up about any old thing and expect real results right away

If you are able to rise above the flood of marketing messages pushed on the Google Plus platform, you’ll be able to enjoy…

Incredible impact on your organic search rankings through Google as well as the other two major search engine networks

It shouldn’t come as any surprise that Google looks to its very own social media network to access credible and powerful content to rank highly in this own search engine. Known all over the world as the most powerful and easiest to use search engine, Google is used by millions and millions of folks around the globe looking for answers to their pressing problems – many of them interested in buying a service or product right away.

The higher you can climb in the organic search rankings the more credibility you’ll be able to enjoy, and it doesn’t hurt that the Google Plus platform directly contributes to your search rank in Google.
But even more important is the fact that Yahoo and Bing also draw from Google Plus results, and while the influence on their organic search rankings may not be as heavily weighted as it is in Google, it is still an effective tool for improving your visibility.

Instant Google indexing the moment you use Google Plus

Even if you’re not trying to rank a web property specifically through Google Plus, your Google social media status updates and posts will be instantly indexed all across the Google network – contributing to the information that is pulled each and every time someone searches for the content that you’ve written about. This is the fastest way to create a very real trail of powerful credibility and boost your expert status across the industry, as well as bring new people into your social media fold through the    Google Plus network.

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Labels: GooglePlus, Social Media

Google Plus is bigger than Twitter - Are you using it?

In January 2013, Google Plus surpassed Twitter as the second largest social media network in the world.

This is absolutely incredible, considering the fact that Google Plus didn't even exist just a few short years ago. Its not easy to be a platform that was late to the social network party, but Google threw its entire weight behind their brand-new social network and created the system that we see today.

It shouldn't surprise many people that Google Plus has been able to dominate the space in the way that it has, simply because many (often times correctly) associate the tech titan with the very Internet itself. All of their Google offerings and technologies – with probably the lone exception being Google Wave – are absolutely smash hits, and just further serve to add to the dominance that this tech company has been enjoying for the last 10 years or so.


Study suggest that 25% of all Internet users log into the Google Plus network at least once a month.While still trailing Facebook by a significant margin – that tech company and undisputed number one social media company enjoys twice the amount of worldwide users logging into their platform each and every month – but they have leapfrogged both YouTube and Twitter quite quickly.

This means that one in every four Internet users has used Google Plus in the past month, making it one
of the hottest properties for anyone to market on or advertise through. Combine that with Google’s
amazing collection of market data compiled through all of their different services and you’re talking
about incredible leverage that you can access with just a few clicks of a button.

The tight integration of Google Plus with all of the other Google services makes this an even more
valuable social media platform

But the real gem of using Google Plus is that it has been so tightly interwoven with all of the other
Google offerings – Google search, Gmail, YouTube, and a whole host of others – that it’s almost
impossible for any Google user to ignore this social media platform it

In fact, a significant amount of Google Plus users are able to interact directly with the platform without
ever having to login. They can just click on the different Google Plus tools and technologies sprinkled
throughout the different web platforms so long as they are signed into their Google account.

This means that the amount of data and information being shared with the Google Plus network is
absolutely incredible, just further adding more marketing fuel to the fire that Google has been able to
stoke ever sense they rolled out there search platform all those years ago.

If you’re looking for an incredibly cost-effective and remarkably powerful social media network to do
your advertising on an effort to boost your business, pay close attention to the strides that Google Plus
has been making in the past few months – and where they’re poised to press forward in the coming
years.

Here is a great Infographic about Google Plus

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Labels: GooglePlus, Social Media

The Secrets of Social Media - I shouldn't be sharing this

So what are the Social Media Secrets? 

If your looking for a Guru or expert then I'm sorry I have no 30 day method to make you a 6 figure passive income, I'm just a Yeti talking about Social Media

So are these actually the Secrets? I think they are more common sense but it sometimes take writing them down to point them out.

• Not every platform will work for you 
• It might not work straight away 
• If your not online all the time then your doing it wrong 
• Its all about the numbers of followers
• Its going to require you to Engage with people

They are currently Hundreds of Social networks but its true that they might not actually work for your brand. Each platform allows you to communicate with your customers in a different way, Twitter will give you  140 characters, YouTube allows you yo upload a video that can be a 30 second clip or a much longer tutorial or product review.

Its very important to set goals and aims when using Social media so you can measure ROI. Make sure that you can report on its effectively I would suggest Google Analytic as you  then see and understand if you work is actually having a impact for your brand.

If you think a platform is not working for you ask the following questions

• Am I just selling?
• Have I engaged with the users? 
• Are they actually my target audience?

If you are just sending out sales messages your going to make your users switch off, no one wants to be sold at all the time.If this is what your Social media Feed looks like STOP posts something interesting you will be amazed at the difference, giving you customers some information about your industry how ever boring you think it is you are then adding value to and offering more reason to follow you.





~ Henry Wadsworth Longfellow



It can take time to really get to understand something new as they say "Rome wasn't build in a day" .Take your time as you start to use a platform a new platform and understand your customers. The best advice is to keep trying and keep knocking at the gate. Change what you are posting, try posting a video try posting a picture, or sharing industry related information or even a lol cat.

Set your self time based goals for example you want to get to 100 followers in 30 days and then break that down into smaller goals 33 followers in 10 days and so on. The important thing is try different methods and engage with your customers keep trying and you will find what works for you and your customers.


You can't be online all then time the world is going on around us and with smart phones,tablets and laptops it's made the internet so much easy to access. But you don't need to be online all the time, Set aside an hour a day for Social Media then break that down into six 10 minutes chunks. You know what platforms you use so split your time between them. Also by splitting your time into small chunks you are not always on during same time of the day so this allows you to engage with different users.



I think this is the biggest Social Media lie, having thousands of followers means that you will get sales and make money. It wont mean anything people offer to sell you 10,000 Facebook likes or 10,000 twitter followers but they have no value as they are all fake and are bots. I would be happy with 1 follower that I engaged with. This is the same for every business you could have thousands of people come to your business and look at your goods but unless they buy then its a waste of your efforts to get them there. This really covers so many aspects of the Internet:

• Traffic to your site is useless unless its targeted
• Follower numbers don't matter if they are fake
• Number of email subscribers you have unless they signed up

Don't buy traffic or followers just build real traffic and fans 1 real fan will do what 10,000 robots can't and that is tell other real people.


This should be no secret here ENGAGE with people, be real and not just a brand. I may talk about Social media primarily but if you watch me I also talk about my kids and whats going on in my life. I use my own life to reach out to others I have kids so I can talk to others with kids, if you like sport then do the same.

So if you don't know how to engage follow these simple rules:

• If someone comments write back
• If they share your post thank them even share one of theirs
• If you see something that interests you then share or comment on it
• Don't just sell
• Ask am I adding value to my customers with what I am offering online

So what are your Social Media Secrets?

Sam
The Social Yeti

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Labels: Facebook, GooglePlus, Pinterest, Social Media, Twitter

What are the different Social Networks?

An Explanation of the different Social Networks

Facebook

Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc.^[4] As of September 2012, Facebook has over one billion active users,^[5] more than half of whom use Facebook on a mobile device.   

http://en.wikipedia.org/wiki/Facebook

Twitter

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.

Youtube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.^[4] The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.

Pinterest

Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos.

Google +

Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service^[3][4] owned and operated by Google Inc. It was launched on June 28, 2011.^[5] As of December 2012, it has a total of 500 million registered users of whom 235 million are active in a given month.^[1] Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.^[6]    http://en.wikipedia.org/wiki/GooglePlus

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Labels: Facebook, GooglePlus, Pinterest, Social Media, Twitter