How to use the demographic of Pinterest for your business

Certainly one of the smaller social media networks that you’re going to be marketing on, but one of the most powerful strictly because of the built-in demographics that it caters to, effective marketing on Pinterest can be a bit of a challenge for folks not used to the laserlike targeting that you need to be successful.

While you can very often spend just the bare-bones drawing up a targeted ad on Facebook, Twitter, or Google Plus simply because of the sheer volume of people who will see it, you need to spend a significant amount of time creating the perfect marketing effort when you’re talking about Pinterest.

Laserlike focus is absolutely essential

With 80% of their user base made up by women, much of the heavy lifting has already been done for you. This cuts out half of the population entirely, and allows you to tailor your messages specifically towards women.

And while that’s fantastic news, you’ll need to dig a little bit deeper – and often times significantly deeper – if you’re going to have real breakout success on Pinterest. You need to know exactly who you’re trying to reach, what they enjoy and what they’re looking for, and what caters specifically to their needs or problems. This is the perfect platform to specialize on, and you’ll want to keep your Pinterest board as clean and clear of any distractions or  content that doesn’t serve the overall theme or message as much as possible.

Spend time promoting your product as well as others to build real relationships

Maybe more than any other social network, the value of relationships on Pinterest cannot be
understated. Without a band of other promoters helping to boost your business as you help to boost there’s your sure to fail when you use Pinterest for your marketing efforts.

While you don’t have to become best friends forever, it won’t hurt to reach out and interact with other people in noncompeting – or even competing – industries to see if you can forge a partnership that is mutually beneficial. Think of this as an effective online joint venture, where you’re both helping each other get more business and increase each other’s bottom lines in a win-win situation.

The worst thing that you can do is indiscriminately spam people boards or act like you don’t care about the community behind Pinterest. This will set the people who use this platform each and every single day on fire, and you will feel the wrath of the relationships and connections that they’ve been able to establish the moment that you overstep these boundaries.

Tightly integrate with other social networks to boost your reach

There are numbers that point to the fact that pins that get Facebook likes convert at incredibly higher numbers than those that don’t, pointing to the simple answer that you need to integrate with Facebook and other social media networks as much as possible. This doesn’t mean that you should shift your focus from using Pinterest whatsoever, but that you need to ensure you are covering all the bases when it comes to making this micro social network payoff.

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Labels: Cupcakes, Pinterest, Social Media

So what are the Benefits of Pinterest?

While you won’t be able to tap into the gigantic user base of platforms like Facebook, Twitter, and Google Plus, using the micro social media network interest can boost your business dramatically especially if your products or services can be tailored towards women.

Easily one of the fastest growing social media platforms around – with tight integration across a handful of different popular social media networks and website delivery systems – jumping into Pinterest right now with both feet can be incredibly advantageous to your bottom line. Here are a handful of the benefits that you’ll be able to enjoy just by starting to market on Pinterest.
Laser target your ads and content strictly because of the built-in filters that Pinterest enjoys

While marketing on any of the big three of the social media platforms (Facebook, Google +, and Twitter) will give you access to far more members and users then you will be able to reach with Pinterest, you won’t have nearly the same ability to tailor and target your marketing messages the way you can when you use this micro system.

Because it is a social media platform that is specifically designed and caters to females – with 80% of the user base being of the female gender – you can safely ignore the men of Pinterest entirely and focus your marketing efforts on the women. This allows you to adjust your copy, offers, product lines, and even sales funnels to specifically use the leverage you gain in knowing that the overwhelming majority of people who will see your marketing are women – cutting the wasted money and effort on mass blasting your marketing while at the same time dramatically increasing the conversion rate.

Enjoy far reaching influence just by using Pinterest boards

While the Pinterest network itself is a powerhouse for marketing and advertising, the real gem of the system is the ability to reach out into other social media networks – especially Facebook – with their tight integration. This allows you to maximize your efforts and your messages simply because it will be passed between a number of different web platforms without you having to lift a finger, giving your advertising and marketing legs that it otherwise would not have had.

This can create an almost viral of fact, especially if you can get people on Facebook to begin liking in sharing the links that bring them back to your Pinterest board. This goes back to the multi step marketing efforts that businesses are using to devastating effect online, allowing them to create real relationships and expert status as well as affinity with their brand and business simply by leveraging social media platforms like Pinterest to the very best of their abilities.

Because you’re able to focus a laser on the specific demographics that use Pinterest on a regular basis and enjoy amazing reach and leverage through their tight integration tools, you’d have to be more than a little bit foolish to ignore all of the power you get using this social media network.

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Labels: Cupcakes, Pinterest, Social Media

Pinterest It's not just cupcakes

One of the most popular niche style social media networks – a social media platform specifically designed to be smaller than traditional networks and cater to a very specific demographic – Pinterest has been dominating the social media news world simply because of the ridiculously huge following it’s been able to establish since it first rolled out.

Initially catering towards a predominantly female user base, Pinterest has become almost everyone’s favorite micro social platform to post pictures, information, and little links to other content in the same
way that a lot of microblogging platforms like tumbler were just a few years ago.

Used primarily as a hub to filter information and link you to other sites and pages, Pinterest has been gaining a ridiculously gigantic following and booming in popularity thanks to its tight integration across almost all other social media platforms and websites are like. The analytics are proving time and time again that Pinterest boards are able to shuffle gigantic floods of targeted traffic to different websites,and amazing feat sense of these Pinterest boards are always user curated and shared internally.

Just a handful of facts and figures you’ll want to pay attention to

Essentially a virtual pin board where a user can curate links and information from all over the web and
“pin it” to their Pinterest board, e-commerce platforms in specific have been seeing a gigantic spike in
traffic thanks to the use of this social media network.

For instance, the 80% female user base (all 2.2 million of them) shared an incredible amount of different
pins last year. Of those pins, the ones that had prices prominently displayed on the information
received 36% more likes and shares, were 10% more likely to be purchased, and had an $80 average
purchase order – information that made Pinterest the social media platform that converted visitors into
customers at the highest rate.

Don’t you think your business could lean on those incredible figures to boost your bottom line?

You’ll be able to tap into a targeted market demographic when you decide to move forward with
marketing on Pinterest

The key thing to remember here when you’re talking about a user base that is 80% female to 20% male
is the fact that a lot of the heavy lifting in segmenting the user population has already been done for you
when you log into Pinterest. And while the facts and figures for their annual user base is still in constant
flux, the 2.2 million daily active users is right up there with some of the other more popular social media
networks and light-years above many of the other niche-based social media platforms.

This means that you can tailor all of your marketing messages on the Pinterest platform specifically to
female customers, knowing that you’re going to get a much higher rate by doing so. And because the
average purchase amount of Pinterest users is $80, you’ll be able to monetize this traffic with greater
affect then you would on other platforms as well.

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Labels: Cupcakes, Pinterest, Social Media