How to make a digital plan for your business

So I left my day Job a few weeks ago ready to set up and help business and brands get online,use the internet and Social Media to benefit their business. Part of this is setting up my new website that will be offering Social Media Training I wanted give you all a taste of what I am building as a thank you for reading. 

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Labels: Facebook, GooglePlus, LinkedIn, Pinterest, Social Media, Twitter

A few little tips for getting the most from facebook

If it seems like everyone on the face of the earth has a Facebook account, it’s because that’s very close to being the reality. And while the numbers don't exactly mesh and match up completely – Facebook has just south of 1 billion user accounts and the closest estimate to the worldwide population right now is 7 billion people – it’s not that far off.

Just putting your marketing messages in front of this amount of people is probably enough to create small fortunes for many small businesses and savvy marketers, but the odds are fantastic that you’re not looking for just a small fortune. If you really want to unlock the true treasures that Facebook allows masterful marketers who implement creative strategies and tactics – tactics like the ones shared below – you’re going to really start to see why so many people are over the moon with all of the leverage that Facebook makes possible.

Publish content that is viral in nature

Much easier said than done, I know, but once you're able to shift your mindset from just a pure production standpoint – putting out content and hoping that the marketplace enjoys it or embraces it with very little concern to what happens after you've hit the share button – you'll be able to transform your marketing impact almost immediately.

If you do a close study of all the information that gets shared rapidly by literally millions and millions of Facebook users you’ll start to see some patterns crop up. One, almost all of the content fits in just a single status update or has one picture with information in it. Bite-size contact wins out over gigantic reams of information on Facebook, strictly because many people will be just scanning through their newsfeed and you have to contend with ridiculously short attention spans.

That brings us to the second component, making things sticky. You're not going to be able to engage with the Facebook marketplace unless your content is a little bit out there, controversial, or shocking – in a word, sticky. You want them to really remember exactly what you're sharing, but more than that you want them to push it onto someone else who will also have an emotional reaction and move it further down the line. This is how things go viral, and one of the most critical components of mastering social media marketing, especially on Facebook.

Understand that this is a social platform first and foremost

While there are amazing opportunities for business owners who use Facebook effectively, you have to remember that the overwhelming majority of Facebook users – all 1 billion of them – are jumping onto Facebook to find out information about their friends, family, and even complete and total strangers. They're not looking forward to ably pitchfest or advertising that is going to bombard them and beat them over the head in an effort to sell them things.

The more you can disguise your pitches as valuable content the more effective your marketing on Facebook will be.

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Labels: Facebook, Social Media

Are you using Facebook as a lead generation tool?

While the feeding frenzy that was the social media marketing craze is starting to ebb a little bit right now, the fact of the matter is that smart and savvy business owners can tap directly into the leverage that Facebook offers to create truly stunning results and profits.

Hands down the most popular social media network on the face of the planet – with just under 1 billion unique user accounts and counting right now – you will have access not only to the sheer volume of people who use Facebook each and every single day, but also an almost endless amount of targeted marketing data that you can tap into in an effort to really fine tune your marketing messages and boost conversion rates in the process.

Here are a handful of essentials to make sure that you are using Facebook to the rest of your abilities.

Create a detailed customer avatar before you even begin ad placement on the Facebook platform

Maybe one of the biggest separators between effective marketers and also-rans, creating a detailed customer avatar can boost your marketing effectiveness through the roof.

Essentially a breakdown of all of the different criteria that your ideal customer embodies – the person who will most likely lead that the chance to take you up on all of your marketing efforts and advertisements with very little persuasion necessary – your customer avatar will help you pick exactly which details you should be focusing on when you’re targeting your Facebook ads. Because of their unique ability to collect almost endless amounts of data and information – and make that insider information available to you when you decide to advertise on their platform – this is really the keys to the castle of making Facebook marketing work for you.

Create multi step marketing campaigns with Facebook as the lead generator

This is the other real essential tactic and strategy that you can and should employ when trying to boost your business through Facebook. While there is certainly no shortage of businesses that are enjoying incredible results with one time offers or direct sale messages through the Facebook advertising marketplace, you’ll be able to enjoy a ridiculously higher conversion rate – as well as more flexibility to influence and persuade your new prospects – if you are able to push them deeper into your sales funnel.

This means that you should look to use Facebook as a lead generation tool, a means to get them into your other web properties or marketing messages in an effort to turn them into hotter and hotter prospects and eventually paying customers.

This multi-step approach is one of the oldest ways of making the most out of each and every marketing vehicle a smart and savvy business owner like yourself could use, and it doesn’t have the same kind of churn and burn aspects that a one-off sale or direct pitch has. You’ll be able to cultivate a real relationship, create serious affinity, and establish total expert status if you use Facebook as a lead generation tool rather than a direct marketing vehicle.

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Labels: Facebook, Social Media

Facebook - Almost 1 billion users!

Hands-down the true Titan of social media, Facebook has dominated our lives in ways that many of us
don’t truly understand or appreciate. One of the most visited websites in the entirety of the Internet
– easily in the top five of a list of sites that numbers in the billions – Facebook has become just as
ubiquitous as Google.

This is critically important to understand when you’re trying to use Facebook for business, as you’ll really be able to unlock all of the leverage made possible by this online platform if you understand how people use it, why people use it, and how many people are truly using. Here are some of the insider information and stats that you can use to boost your business dramatically.

Close to 1 billion people are registered Facebook users

Let that sink in for a moment.

Just going off of one of the latest worldwide population estimates – putting the number right around 7 billion people or so – this means that one in every seven human beings on the face of the earth is a Facebook user. There is no other tool or technology that has this kind of pervasive reach, and each and every time one of those human beings creates a Facebook account data is being mined from all of their interactions and information – creating a detailed profile that is added to the rest of Facebook’s almost endless marketing information.
And while the number of people who use Facebook is truly staggering, it’s almost just as incredible that each and every single month Facebook users spend 700 billion minutes logged into and interacting with the site in some way, shape, or form. 70 languages are natively supported by Facebook, 75% of Facebook users live outside the United States, and almost 350,000,000 people access Facebook through their mobile device each and every single day. These are the kind of numbers you need to base your business off of.
Facebook enjoys a tremendous user interaction percentage

Almost unique to its social media platform and unlike any other, Facebook users log into the platform at an almost 50% rate each and every single day – with 48% of people between the ages of 18 and 34 logging into it the moment that they wake up. Even more stunning is that 28% of that same age group checks Facebook on their phones before they even roll out of bed – giving you the opportunity to market to them before they are bombarded with other media and messages they will be slammed with throughout the day.
But the real gem of Facebook marketing would have to be the simple fact that each and every single Facebook user is linked to (on average) at least 130 friends and 80 unique pages, allowing them you to have incredible reach just by publishing your ads in a handful of strategic ways. This can push your marketing strategies to new heights just because of the interconnected way that Facebook is constructed, really tapping into the power of word of mouth marketing – without any of them understanding that there contributing to your business success.

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Labels: Facebook, Social Media

The Secrets of Social Media - I shouldn't be sharing this

So what are the Social Media Secrets? 

If your looking for a Guru or expert then I'm sorry I have no 30 day method to make you a 6 figure passive income, I'm just a Yeti talking about Social Media

So are these actually the Secrets? I think they are more common sense but it sometimes take writing them down to point them out.

• Not every platform will work for you 
• It might not work straight away 
• If your not online all the time then your doing it wrong 
• Its all about the numbers of followers
• Its going to require you to Engage with people

They are currently Hundreds of Social networks but its true that they might not actually work for your brand. Each platform allows you to communicate with your customers in a different way, Twitter will give you  140 characters, YouTube allows you yo upload a video that can be a 30 second clip or a much longer tutorial or product review.

Its very important to set goals and aims when using Social media so you can measure ROI. Make sure that you can report on its effectively I would suggest Google Analytic as you  then see and understand if you work is actually having a impact for your brand.

If you think a platform is not working for you ask the following questions

• Am I just selling?
• Have I engaged with the users? 
• Are they actually my target audience?

If you are just sending out sales messages your going to make your users switch off, no one wants to be sold at all the time.If this is what your Social media Feed looks like STOP posts something interesting you will be amazed at the difference, giving you customers some information about your industry how ever boring you think it is you are then adding value to and offering more reason to follow you.





~ Henry Wadsworth Longfellow



It can take time to really get to understand something new as they say "Rome wasn't build in a day" .Take your time as you start to use a platform a new platform and understand your customers. The best advice is to keep trying and keep knocking at the gate. Change what you are posting, try posting a video try posting a picture, or sharing industry related information or even a lol cat.

Set your self time based goals for example you want to get to 100 followers in 30 days and then break that down into smaller goals 33 followers in 10 days and so on. The important thing is try different methods and engage with your customers keep trying and you will find what works for you and your customers.


You can't be online all then time the world is going on around us and with smart phones,tablets and laptops it's made the internet so much easy to access. But you don't need to be online all the time, Set aside an hour a day for Social Media then break that down into six 10 minutes chunks. You know what platforms you use so split your time between them. Also by splitting your time into small chunks you are not always on during same time of the day so this allows you to engage with different users.



I think this is the biggest Social Media lie, having thousands of followers means that you will get sales and make money. It wont mean anything people offer to sell you 10,000 Facebook likes or 10,000 twitter followers but they have no value as they are all fake and are bots. I would be happy with 1 follower that I engaged with. This is the same for every business you could have thousands of people come to your business and look at your goods but unless they buy then its a waste of your efforts to get them there. This really covers so many aspects of the Internet:

• Traffic to your site is useless unless its targeted
• Follower numbers don't matter if they are fake
• Number of email subscribers you have unless they signed up

Don't buy traffic or followers just build real traffic and fans 1 real fan will do what 10,000 robots can't and that is tell other real people.


This should be no secret here ENGAGE with people, be real and not just a brand. I may talk about Social media primarily but if you watch me I also talk about my kids and whats going on in my life. I use my own life to reach out to others I have kids so I can talk to others with kids, if you like sport then do the same.

So if you don't know how to engage follow these simple rules:

• If someone comments write back
• If they share your post thank them even share one of theirs
• If you see something that interests you then share or comment on it
• Don't just sell
• Ask am I adding value to my customers with what I am offering online

So what are your Social Media Secrets?

Sam
The Social Yeti

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Labels: Facebook, GooglePlus, Pinterest, Social Media, Twitter

What are the different Social Networks?

An Explanation of the different Social Networks

Facebook

Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc.^[4] As of September 2012, Facebook has over one billion active users,^[5] more than half of whom use Facebook on a mobile device.   

http://en.wikipedia.org/wiki/Facebook

Twitter

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.

Youtube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.^[4] The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.

Pinterest

Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos.

Google +

Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service^[3][4] owned and operated by Google Inc. It was launched on June 28, 2011.^[5] As of December 2012, it has a total of 500 million registered users of whom 235 million are active in a given month.^[1] Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.^[6]    http://en.wikipedia.org/wiki/GooglePlus

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Labels: Facebook, GooglePlus, Pinterest, Social Media, Twitter