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"},"content":{"type":"html","$t":"\u003Cdiv style=\"text-align: center;\"\u003E\n\u003Cb\u003EHow did you do your market\u0026nbsp;research?\u0026nbsp;\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv\u003E\nBefore you can really sell or promote your brand or product you need to understand who your target\u0026nbsp;audience\u0026nbsp;is and then how to get to them.\u003C\/div\u003E\n\u003Cdiv\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv\u003E\nLet's look at Wine as an example.\u0026nbsp;\u003C\/div\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/2.bp.blogspot.com\/-UWDcda2dyLc\/UZUMN_NiRkI\/AAAAAAAADMM\/3QMVFuN18SE\/s1600\/asda_wine.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" height=\"200\" src=\"http:\/\/2.bp.blogspot.com\/-UWDcda2dyLc\/UZUMN_NiRkI\/AAAAAAAADMM\/3QMVFuN18SE\/s320\/asda_wine.jpg\" width=\"320\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003Cdiv\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv\u003E\nI will break it down into a few\u0026nbsp;categories\u0026nbsp;\u003C\/div\u003E\n\u003Cdiv\u003E\n\u003Cul\u003E\n\u003Cli\u003EPrice\u003C\/li\u003E\n\u003Cli\u003ELocation\u003C\/li\u003E\n\u003Cli\u003ENeeds\u003C\/li\u003E\n\u003Cli\u003EWants\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003C\/div\u003E\n\u003Cdiv\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv\u003E\nI am a great believer in looking at what the competition has done first and then improving on the process, you have all heard the expression \u003Cb\u003E\u003Ci\u003Eif its not broke don't\u0026nbsp;fix it\u003C\/i\u003E\u003C\/b\u003E. I much prefer to improve a working system and refine it.\u003C\/div\u003E\n\u003Cdiv\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cblockquote class=\"tr_bq\" style=\"text-align: center;\"\u003E\n\u003Cb\u003E\u003Ci\u003EIf its not broke don't\u0026nbsp;fix it\u0026nbsp;\u003C\/i\u003E\u003C\/b\u003E\u003C\/blockquote\u003E\n\u003Ch2 style=\"text-align: center;\"\u003E\nPrice\u0026nbsp;\u003C\/h2\u003E\nIf you take a trip to your local supermarket then you can find wine from all over the world and at a range of prices. In my local Supermarket you can find wine as cheap as £2.99 a bottle all the way upto the £50 mark.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nSo lets put some of the wine into\u0026nbsp;categories\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cb\u003E£2.99 - £5 -\u0026nbsp;Everyday\u0026nbsp;drinking Wine-\u0026nbsp;\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nSo from a product point of view this is a low prices stable seller that sells in large quantity\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cb\u003E£5-10 - Premium\u0026nbsp;everyday\u0026nbsp;drinking Wine\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThis is still a\u0026nbsp;everyday\u0026nbsp;product but it's aimed at a different demographic the customer is who will be buying this will have more disposable money.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cb\u003E£10-20 - Special occasions Wine\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nAs we start moving up the price bracket the type of buyer changes again this product is not a bought for a special occasion\u0026nbsp;maybe\u0026nbsp;for a family occasion or a dinner party\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cb\u003E£20+\u0026nbsp;Collectable\u0026nbsp;Wine\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThe target market is collectors and investors so this once again will have a very different\u0026nbsp;demographic\u0026nbsp;and rate of sales\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nWith Wine there are many different types and price points, before you can sell your product you need to be able to understand where you fit in and does your product match your price bracket.\u0026nbsp;Understanding\u0026nbsp;where you are pricing your product will allow you to understand what volumes you need to sell and also who your competition is selling to.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Ch2 style=\"text-align: center;\"\u003E\nLocation\u003C\/h2\u003E\nWhere are you selling your product?\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nIf we look at our 4 types of wine where would be the ideal places to sell them?\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cb\u003E£2.99 - £5 -\u0026nbsp;Everyday\u0026nbsp;drinking Wine-\u0026nbsp;\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThis is ideal in the\u0026nbsp;everyday\u0026nbsp;shop with high footfall and also would be seen as house wine in many\u0026nbsp;restaurants\u0026nbsp;and Bars.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cb\u003E£5-10 - Premium\u0026nbsp;everyday\u0026nbsp;drinking Wine\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nDo you know that supermarkets decide there prices and products based on what\u0026nbsp;their\u0026nbsp;customer demographics are so you would fine wine at this price in\u0026nbsp;specialist\u0026nbsp;shops supermarkets that are in more upmarket areas.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cb\u003E£10-20 - Special occasions Wine\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThis is where you need to be selling the\u0026nbsp;product\u0026nbsp;from a\u0026nbsp;specialist\u0026nbsp;outlet\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cb\u003E£20+\u0026nbsp;Collectable Wine\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nOnce again you will find this type of wine in a\u0026nbsp;specialist\u0026nbsp;store and also this can be classed as investment grade wine so will be sold by investment companies and never actually leave the bonded\u0026nbsp;warehouse.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nSo where is your product being sold at the moment? is it an everyday\u0026nbsp;product or a niche product? Being able to identify how your\u0026nbsp;competitors\u0026nbsp;take their product to market is\u0026nbsp;vital\u0026nbsp;when doing your research. Once you know where similar products are being sold then you can use that\u0026nbsp;information\u0026nbsp;to start forming a picture of your customer.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nJoin me for part 2 when I discuss about needs and wants."},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/thesocialyeti.blogspot.com\/feeds\/375817680849494189\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/who-actually-are-your-customers.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/375817680849494189"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/375817680849494189"},{"rel":"alternate","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/who-actually-are-your-customers.html","title":"Who actually are your customers? "}],"author":[{"name":{"$t":"Anonymous"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/17290788114525393715"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http:\/\/2.bp.blogspot.com\/-UWDcda2dyLc\/UZUMN_NiRkI\/AAAAAAAADMM\/3QMVFuN18SE\/s72-c\/asda_wine.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-559942647890281313.post-4935070118534729021"},"published":{"$t":"2013-05-15T14:46:00.002+01:00"},"updated":{"$t":"2013-05-15T14:46:15.396+01:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Facebook"},{"scheme":"http://www.blogger.com/atom/ns#","term":"GooglePlus"},{"scheme":"http://www.blogger.com/atom/ns#","term":"LinkedIn"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Pinterest"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Media"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Twitter"}],"title":{"type":"text","$t":"How to make a digital plan for your business"},"content":{"type":"html","$t":"\u003Cbr \/\u003E\n\u003Ca href=\"http:\/\/www.blogger.com\/blogger.g?blogID=559942647890281313\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003C\/a\u003E\u003Ca href=\"http:\/\/www.blogger.com\/blogger.g?blogID=559942647890281313\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003C\/a\u003E\u003Ca href=\"http:\/\/www.blogger.com\/blogger.g?blogID=559942647890281313\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003C\/a\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003ESo I left my day Job a few weeks ago ready to\u0026nbsp;set up\u0026nbsp;and help business and brands get online,use the internet and Social Media to benefit their business. Part of this is setting up my new website that will be offering Social Media Training I wanted give you all a taste of what I am building as a thank you for reading.\u0026nbsp;\u003C\/span\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Ch2\u003E\n\u003Cb\u003EHow to make a digital\nplan for your business\u003C\/b\u003E\u003C\/h2\u003E\n\u003C\/div\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003C!--[if gte vml 1]\u003E\u003Cv:shapetype\n id=\"_x0000_t75\" coordsize=\"21600,21600\" o:spt=\"75\" o:preferrelative=\"t\"\n path=\"m@4@5l@4@11@9@11@9@5xe\" filled=\"f\" stroked=\"f\"\u003E\n \u003Cv:stroke joinstyle=\"miter\"\/\u003E\n \u003Cv:formulas\u003E\n  \u003Cv:f eqn=\"if lineDrawn pixelLineWidth 0\"\/\u003E\n  \u003Cv:f eqn=\"sum @0 1 0\"\/\u003E\n  \u003Cv:f eqn=\"sum 0 0 @1\"\/\u003E\n  \u003Cv:f eqn=\"prod @2 1 2\"\/\u003E\n  \u003Cv:f eqn=\"prod @3 21600 pixelWidth\"\/\u003E\n  \u003Cv:f eqn=\"prod @3 21600 pixelHeight\"\/\u003E\n  \u003Cv:f eqn=\"sum @0 0 1\"\/\u003E\n  \u003Cv:f eqn=\"prod @6 1 2\"\/\u003E\n  \u003Cv:f eqn=\"prod @7 21600 pixelWidth\"\/\u003E\n  \u003Cv:f eqn=\"sum @8 21600 0\"\/\u003E\n  \u003Cv:f eqn=\"prod @7 21600 pixelHeight\"\/\u003E\n  \u003Cv:f eqn=\"sum @10 21600 0\"\/\u003E\n \u003C\/v:formulas\u003E\n \u003Cv:path o:extrusionok=\"f\" gradientshapeok=\"t\" o:connecttype=\"rect\"\/\u003E\n \u003Co:lock v:ext=\"edit\" aspectratio=\"t\"\/\u003E\n\u003C\/v:shapetype\u003E\u003Cv:shape id=\"_x0000_i1025\" type=\"#_x0000_t75\" style='width:481.5pt;\n height:117.75pt'\u003E\n \u003Cv:imagedata src=\"file:\/\/\/C:\\Users\\Sam\\AppData\\Local\\Temp\\msohtmlclip1\\01\\clip_image001.png\"\n  o:title=\"Bannerwhere1\"\/\u003E\n\u003C\/v:shape\u003E\u003C![endif]--\u003E\u003C!--[if !vml]--\u003E\u003C!--[endif]--\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/2.bp.blogspot.com\/-NbvU7WZtAl0\/UWu9vhzwHaI\/AAAAAAAACK8\/K2xT3yT1-6A\/s1600\/Bannerwhere1.gif\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" height=\"78\" src=\"http:\/\/2.bp.blogspot.com\/-NbvU7WZtAl0\/UWu9vhzwHaI\/AAAAAAAACK8\/K2xT3yT1-6A\/s320\/Bannerwhere1.gif\" width=\"320\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003Cbr \/\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Cb\u003EWhat is a Digital plan?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nA digital plan is the plan for your business online, it\nshould be the combined strategy for your business or Band incorporating Social\nmedia and your Website.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nIt’s important to have a plan before you start trying to\nmarket your brand online as if not it’s very easy to get lost in the sea of Social\nMedia and websites. Before taking the first steps online it’s important to\nunderstand who your target audience is and where they are? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nI will break down each step for you that I do with my\nclients so you can understand you to make your own plan.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EOverview\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat is Web 2.0?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003EA Web 2.0 site may allow users to interact and collaborate\nwith each other in a\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Social_media\" title=\"Social media\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Esocial media\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Cspan class=\"apple-converted-space\"\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/span\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003Edialogue as creators of\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/User-generated_content\" title=\"User-generated content\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Euser-generated content\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Cspan class=\"apple-converted-space\"\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/span\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003Ein a\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Virtual_community\" title=\"Virtual community\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Evirtual community\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E, in contrast to websites\nwhere people are limited to the passive viewing of\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Content_(media_and_publishing)\" title=\"Content (media and publishing)\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Econtent\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E. Examples of Web 2.0 include\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Social_networking_site\" title=\"Social networking site\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Esocial networking sites\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Blog\" title=\"Blog\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Eblogs\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Wiki\" title=\"Wiki\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Ewikis\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Video_sharing\" title=\"Video sharing\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Evideo sharing\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Cspan class=\"apple-converted-space\"\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/span\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003Esites,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Web_service\" title=\"Web service\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Ehosted services\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Web_application\" title=\"Web application\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Eweb applications\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Mashup_(web_application_hybrid)\" title=\"Mashup (web application hybrid)\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Emashups\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Cspan class=\"apple-converted-space\"\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/span\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003Eand\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Folksonomy\" title=\"Folksonomy\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Efolksonomies\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E.\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Web_2.0#cite_note-3\"\u003E\u003Ci\u003E\u003Csup\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;;\"\u003E[3]\u003C\/span\u003E\u003C\/sup\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Csup\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif;\"\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/span\u003E\u003C\/sup\u003E\u003C\/i\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Web_2.0\"\u003Ehttp:\/\/en.wikipedia.org\/wiki\/Web_2.0\u003C\/a\u003E\u003C!--[if gte vml 1]\u003E\u003Cv:shape\n id=\"_x0000_i1026\" type=\"#_x0000_t75\" style='width:481.5pt;height:361.5pt'\u003E\n \u003Cv:imagedata src=\"file:\/\/\/C:\\Users\\Sam\\AppData\\Local\\Temp\\msohtmlclip1\\01\\clip_image002.png\"\n  o:title=\"Web_2\"\/\u003E\n\u003C\/v:shape\u003E\u003C![endif]--\u003E\u003C!--[if !vml]--\u003E\u003C!--[endif]--\u003E\u003Cspan class=\"MsoHyperlink\"\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/span\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003C\/div\u003E\n\u003Cbr \/\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/2.bp.blogspot.com\/-myFNIcJ77SU\/UZOPjQ6w7KI\/AAAAAAAADHI\/WEIvXbBAThA\/s1600\/Web_2.0_Map.svg.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" height=\"240\" src=\"http:\/\/2.bp.blogspot.com\/-myFNIcJ77SU\/UZOPjQ6w7KI\/AAAAAAAADHI\/WEIvXbBAThA\/s320\/Web_2.0_Map.svg.png\" width=\"320\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003C\/div\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWeb 2.0 changed the way we use the internet: Facebook,\nTwitter and mobile phones have now changed how your customers interact with\nyour brand. When a customers now wants to buy a product they will google it and\nread reviews or post on Social media and ask\u0026nbsp;their\u0026nbsp;friends for advice and\nsuggestion. Web 2.0 changed the experience to allow customer instant contact\nwith brands and gives them the ability to make more informed decision. This is\na big reason why it’s now very important to have a presence online so your\ncustomers can find you.\u003Ci\u003E\u003Csup\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif;\"\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/span\u003E\u003C\/sup\u003E\u003C\/i\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Ch2\u003E\nWhat are the Digital\nChannels?\u003C\/h2\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EWebsite\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nA Website is your home on the internet and for some companies\nthis is there business, It’s important that you have your business online so\npeople can find you. There are many important factors on a websites but the\nbiggest 2 are the following\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EEasy to be found on google \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EClear way to contact you\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EEmail \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nMany people say the money is in the list, having a email\nlist of your customers is a very powerful tool in your digital toolkit. With\nmore users now with a smart phone your message goes directly to them where they\nare. If you then combine both useful information that gives your customers\nadditional value and a sales message or product, this will leave you with a\nengaged customers that is looking forward to your next email.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003ESocial Media\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFacebook, Twitter, YouTube, Google +, LinkedIn and\u0026nbsp;Pinterest\u0026nbsp;are some of the biggest Social Media platforms. They all allow you to\ncommunicate in different ways understanding these and where your customers are\nis key to your plan.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EVideo\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWith smartphone and better internet speed getting your\nmessage across in a video has never been easier. There are now many different\nvideo sharing site as well, all the major social platforms allow you to upload\nvideos or share them.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EAudio \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nPodcasts and audio clips are becoming more common with your\ncustomers being able to take your content and listen to it on the go.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat type of media is used? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat is the main type of user on the channel? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo now we understand what the main channels are its now\nimportant to understand who your customers and target audience are.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003EWho are your audience\u003C\/b\u003E? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhen you setup your brand did you have a target audience in\nmind? Are you selling fashion or maybe baby accessories? \u003Co:p\u003E\u003C\/o:p\u003E\u003Cbr \/\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/3.bp.blogspot.com\/-qsjn5oyHRk8\/UZOPjC6TigI\/AAAAAAAADHE\/cd2i25SB0VQ\/s1600\/Social+media+Demographic.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" height=\"252\" src=\"http:\/\/3.bp.blogspot.com\/-qsjn5oyHRk8\/UZOPjC6TigI\/AAAAAAAADHE\/cd2i25SB0VQ\/s400\/Social+media+Demographic.jpg\" width=\"400\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003C!--[if gte vml 1]\u003E\u003Cv:shape id=\"_x0000_i1027\" type=\"#_x0000_t75\"\n style='width:397.5pt;height:251.25pt'\u003E\n \u003Cv:imagedata src=\"file:\/\/\/C:\\Users\\Sam\\AppData\\Local\\Temp\\msohtmlclip1\\01\\clip_image004.jpg\"\n  o:title=\"Social media Demographic\"\/\u003E\n\u003C\/v:shape\u003E\u003C![endif]--\u003E\u003C!--[if !vml]--\u003E\u003C!--[endif]--\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ca href=\"http:\/\/www.pewinternet.org\/~\/media\/Files\/Reports\/2013\/PIP_SocialMediaUsers.pdf\"\u003Ehttp:\/\/www.pewinternet.org\/~\/media\/\/Files\/Reports\/2013\/PIP_SocialMediaUsers.pdf\u003C\/a\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFor the full report\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ch4\u003E\n\u003Cb\u003E\u003Cu\u003EFrom my own\nobservations\u003C\/u\u003E\u003C\/b\u003E\u003C\/h4\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nTwitter is great for B2B and making connections while\ndriving traffic to blogs and sites.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFacebook is great for B2C and if you have a product to sell\nto domestic customers is great.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nPinterest – Lots of women use this platform and is a visual\nplatform so if you have products add them here \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nLinkedIn – This is great for B2B talk business and answer questions and get involved in groups.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo once you know who your audience is then you can then\nstart to plan where to go to engage with them.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ch4\u003E\n\u003Cb\u003ESpying on your Competitor\u003C\/b\u003E\u003C\/h4\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nIt’s more than likely that there will already be competitors\non the Internet and from them we can work out what is working best for them. \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWe need to pick out 2-3 competitors and answer the following\nquestions for each platform \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nTwitter\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow many follower\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWhen was the last tweet\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they talk to anyone? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFacebook \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow many fans\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWhen was the last post \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they talk to anyone\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u0026nbsp;Pinterest\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow many followers\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow many boards\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they get many comments? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they respond\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nBlogging\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo the blog?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow often? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they get many comments? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they get many shares? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nYoutube \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they have a channel? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they have many videos? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWhen did they upload the last one\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they have many comments? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nEmail \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003ECan you easily sign up to their mailing list? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWhat sort of email do you get back? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWas it any good? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nYou can keep going with different platforms and similar\nquestions. But once you have done this for 2-3 of your competitors then you\nshould also be able to see what is working for them. Social proof is one of the\nbest ways to understand what is working.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nThen Score each platform 1-6 in order of results for\ncompetitors Eg\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nTwitter – 5 \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFacebook – 2\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nPinertrest -4\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nBlogging -3\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nYoutube – 6 \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nEmail – 1\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nThen simply add each platforms Scores together and this will\nthen show you which platforms are going to be the best for your business. Take\nthe top 3 from them and this is where we will start with making your plan.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ch3\u003E\nMaking the plan\u003C\/h3\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWe are going to start with the top 3 Channels that are\nworking well for our competition. It’s important that we now set SMART targets\nas you want to know that the work put in is providing ROI.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003C!--[if gte vml 1]\u003E\u003Cv:shape id=\"_x0000_s1026\" type=\"#_x0000_t75\"\n style='position:absolute;margin-left:0;margin-top:400.5pt;width:144.7pt;\n height:196.3pt;z-index:251657728;mso-position-horizontal-relative:margin;\n mso-position-vertical-relative:margin'\u003E\n \u003Cv:imagedata src=\"file:\/\/\/C:\\Users\\Sam\\AppData\\Local\\Temp\\msohtmlclip1\\01\\clip_image005.jpg\"\n  o:title=\"SMART\"\/\u003E\n \u003Cw:wrap type=\"square\" anchorx=\"margin\" anchory=\"margin\"\/\u003E\n\u003C\/v:shape\u003E\u003C![endif]--\u003E\u003C!--[if !vml]--\u003E\u003C!--[endif]--\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ca href=\"http:\/\/3.bp.blogspot.com\/-FlK7uBoriKY\/UZOPi50nP7I\/AAAAAAAADHA\/Dv56ZPlXs7Q\/s1600\/SMART.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-FlK7uBoriKY\/UZOPi50nP7I\/AAAAAAAADHA\/Dv56ZPlXs7Q\/s1600\/SMART.jpg\" \/\u003E\u003C\/a\u003E\u003Cbr \/\u003E\nWhat does SMART stand for?\u003Cbr \/\u003E\nSpecific\u003Cbr \/\u003E\nMeasurable\u003Cbr \/\u003E\nAttainable\u003Cbr \/\u003E\nRelevant\u003Cbr \/\u003E\nTime Bound\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003C\/div\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo if we take Twitter as the example Platform:\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWe set the following \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWe want to gain 500 followers in 1 month.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSpecific - 500 Followers\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nMeasurable – 500 followers is easy to measure\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nAttainable – Is it actually achievable, yes if correct methods\nused\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nRelevant – Is this actually relevant – Yes as it’s important\nto build a following to increase reach\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nTime Sensitive – 1 month gives us an amount of time to reach\nthis target.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo you need to set SMART targets for your top 3 platforms.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nThen you need to break down those targets and decide how you\nwill achieve them.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo for twitter we need to get 16 new followers a day so how will\nI achieve that. \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nI will Follow 30 People Each Day \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nI will do 5 Tweets and 10 RTs \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nI will do 2 #Hashtag networking events\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nOnce you have all 3 of your platforms all you need to do is\nto go and do it.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ch3\u003E\nKeeping track of your Targets \u003C\/h3\u003E\n\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nOnce you have set your SMART targets then it’s important\nthat you check on them, If you have set a 4 week target then check each week on\nhow you are doing, have you achieved 25% of your target? If that great, If not\nthen you need to ask some of the following questions\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat worked? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat\u0026nbsp;didn't\u0026nbsp;work?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat else can I try?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nKeep repeating this process every week and you will hit your\ntarget.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u0026nbsp;\u0026nbsp;\u003Co:p\u003E\u003C\/o:p\u003E\u003Cbr \/\u003E\n\u003Ci\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EThis is example and of one of the module I am developing to help people\u0026nbsp;understand\u0026nbsp;and use\u0026nbsp;Social\u0026nbsp;Media along with a 60 day course that will break it down into easy chunks.\u003C\/span\u003E\u003C\/i\u003E\u003Cbr \/\u003E\n\u003Ci\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003E\u003Cbr \/\u003E\u003C\/span\u003E\u003C\/i\u003E\n\u003Ci\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EHas this helped you gain a better understanding on how to plan? If so leave me a comment and share it with other that might benefit\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/thesocialyeti.blogspot.com\/feeds\/4935070118534729021\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/how-to-make-digital-plan-for-your.html#comment-form","title":"2 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/4935070118534729021"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/4935070118534729021"},{"rel":"alternate","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/how-to-make-digital-plan-for-your.html","title":"How to make a digital plan for your business"}],"author":[{"name":{"$t":"Anonymous"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/17290788114525393715"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http:\/\/2.bp.blogspot.com\/-NbvU7WZtAl0\/UWu9vhzwHaI\/AAAAAAAACK8\/K2xT3yT1-6A\/s72-c\/Bannerwhere1.gif","height":"72","width":"72"},"thr$total":{"$t":"2"}},{"id":{"$t":"tag:blogger.com,1999:blog-559942647890281313.post-6495653731045864103"},"published":{"$t":"2013-05-14T08:51:00.004+01:00"},"updated":{"$t":"2013-05-14T08:51:34.523+01:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Media"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Twitter"}],"title":{"type":"text","$t":"A few tips for getting more from Twitter"},"content":{"type":"html","$t":"\u003Cbr \/\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/3.bp.blogspot.com\/-M13gHjS3HqM\/UX4lg6wYWCI\/AAAAAAAACmw\/PL1AMiqRnB0\/s1600\/twitter+banner.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-M13gHjS3HqM\/UX4lg6wYWCI\/AAAAAAAACmw\/PL1AMiqRnB0\/s1600\/twitter+banner.jpg\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003Cbr \/\u003E\nWhile there are an endless amount of articles, guides, and even books and products designed\nspecifically to help you understand the strategic aspects of using Twitter for business, very few actually\ndive deep into the nitty-gritty tactical and everyday things that you’ll need down in the trenches.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nBecause of the unique limitations of Twitter – reaching far beyond the 140 character limit – you’ll have\nto understand exactly how to leverage this platform to boost your followers list, gain almost instant\ncredibility in the marketplace, and drive more and more people through your sales funnel.\n\u003Cbr \/\u003E\nKeep things casual\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThe first thing that most businesses do a when they sign up for their very own brand-new Twitter\naccount is post some sort of mission statement in the biography section, followed up almost\nimmediately with a handful of tweets filled with nothing but corporate jargon.\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nAnd while you’ll probably have a handful of mid-level managers smiling and nodding at your tweets\nwhile fixing their bright red ties and horn-rimmed glasses and taking sips out of their ceramic coffee\nmugs, you’re going to miss the mark with the overwhelming majority of your marketplace.\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nIt’s called a social network for a reason, and you’ll want to keep things as casual and laid back on Twitter\nas humanly possible. Now, this is not to say that you can’t effectively pitch and sell people through your\ntweets – but you’ll want to do so leaving the $15 words out of the mix.\n\u003Cbr \/\u003E\nGive your Twitter account a distinct personality\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThe second major problem that people do when they jump into the Twitter-sphere is to blast out a\nnumber of different messages just to see what sticks to the wall. And while this can be an effective\nstrategy for figuring out exactly what kinds of messages you should be focusing on, if you’re still doing it\na handful of months down the road you are using Twitter incorrectly.\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nBecause you are literally swimming in a sea of communication blasted out by more than half a billion\npeople – with 9000 tweets being sent out each and every second – you’re going to really be up against\nsome significant odds with trying to generate eyeballs to your messages.\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThe only way – of the only way – you’re going to be able to cut through the clutter and noise and start to\ncreate some form of relationship with fellow Twitter users that will convert into customers later down\nthe road is by establishing a distinct personality that they can come to rely on.\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThis is what separates the truly masterful Twitter marketers from the also-rans, and one of the best\nways to boost your business almost overnight just by tapping on to the speeding train of leverage that\nis Twitter. It doesn’t have to be overly edgy, confrontational, or in your face – though each and every\none of those personality traits can be dramatically effective if used correctly – but it does have to be a\ndistinct personality that your followers and even complete and total strangers can identify with your\nbrand for business instantly."},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/thesocialyeti.blogspot.com\/feeds\/6495653731045864103\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/a-few-tips-for-getting-more-from-twitter.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/6495653731045864103"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/6495653731045864103"},{"rel":"alternate","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/a-few-tips-for-getting-more-from-twitter.html","title":"A few tips for getting more from Twitter"}],"author":[{"name":{"$t":"Anonymous"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/17290788114525393715"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http:\/\/3.bp.blogspot.com\/-M13gHjS3HqM\/UX4lg6wYWCI\/AAAAAAAACmw\/PL1AMiqRnB0\/s72-c\/twitter+banner.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-559942647890281313.post-9072343820055446688"},"published":{"$t":"2013-05-13T10:55:00.003+01:00"},"updated":{"$t":"2013-05-13T10:55:38.499+01:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"GooglePlus"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Media"}],"title":{"type":"text","$t":"A few tips to get more from Google Plus"},"content":{"type":"html","$t":"\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/4.bp.blogspot.com\/-SpXRp7yyzO0\/UYJdTaVsg9I\/AAAAAAAACqM\/5qI0SQGDPvA\/s1600\/google+plus.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" src=\"http:\/\/4.bp.blogspot.com\/-SpXRp7yyzO0\/UYJdTaVsg9I\/AAAAAAAACqM\/5qI0SQGDPvA\/s1600\/google+plus.jpg\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003Cbr \/\u003E\nWhile most of us interact with a social media network each and every single day for a significant amount\nof time, the truth of the matter is that the overwhelming majority of people just don’t understand the\ndifference between using it for social reasons and tapping into the amazing leverage it offers businesses.\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nGoogle Plus is no different than any of the other social media platforms, and if you’re going to wring the\nmost out of this amazing platform – tap into underdeveloped markets, drum up more hot prospects,\nand convert visitors into customers at higher and higher rates – you’re going to need to understand at\nleast the fundamentals of using this powerhouse platform.\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nTarget your messages according to Google Plus Circles\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nMaybe the most effective tool for improving your Google Plus marketing methods would be to ensure\nthat you are sending specific messages to specific Google Circles.\n\u003Cbr \/\u003E\nAllowing you to completely and totally segment your list, so to speak, you won’t have to worry about\nyour blasts ending up unread were instantly deleted – or people that would have otherwise stayed on\nas your follower abandoning ship the cause they don’t feel a connection with your interactions – using\nGoogle Plus Circles is a must.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nNot only should you divide your Google Plus Circles into business contacts and non-business contacts,\nbut you should also try to a deeper and segment lists according to the different demographics and\ninformation that you have on them. Now, granted this can take a significant amount of time that most\npeople just aren’t willing to put in – but if you try to focus on laser targeting all of your communications\nyou’re going to enjoy results that those other people will never be able to see.\n\u003Cbr \/\u003E\nIntegrate Google Hangouts as much as possible\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThis is what really differentiates Google Plus from all the other social media platforms – rather than just\nread different status updates or communicate through text or pictures, you’ll be able to actually set up\nvideoconferencing with your Google Plus followers.\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThis can instantly ratchet up your credibility to new heights, putting a real face and personality behind\nthe business that you are running an operating. I can’t tell you exactly how important it is for modern\nday customers to feel like there is a personality and human being behind the products and services that\nthey purchase.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThe days of having faceless entities pitch us and sell us things that we don’t really need – and in many\ncases, don’t even really want – are long gone. The only way you’re going to the able to truly differentiate\nyourself from all the other pretenders in your industry is by getting in front of your marketplace and\nbeing seen by the people who give you money for your products or services.\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nNow, you don’t have to set up regular Google Hangout dates that are running on a weekly basis – and\nthough it wouldn’t be a terrible idea – but you should try to integrate this incredible technology as often\nas you possibly can to maximize your profitability."},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/thesocialyeti.blogspot.com\/feeds\/9072343820055446688\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/a-few-tips-to-get-more-from-google-plus.html#comment-form","title":"1 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/9072343820055446688"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/9072343820055446688"},{"rel":"alternate","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/a-few-tips-to-get-more-from-google-plus.html","title":"A few tips to get more from Google Plus"}],"author":[{"name":{"$t":"Anonymous"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/17290788114525393715"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http:\/\/4.bp.blogspot.com\/-SpXRp7yyzO0\/UYJdTaVsg9I\/AAAAAAAACqM\/5qI0SQGDPvA\/s72-c\/google+plus.jpg","height":"72","width":"72"},"thr$total":{"$t":"1"}}]}});