// API callback
related_results_labels({"version":"1.0","encoding":"UTF-8","feed":{"xmlns":"http://www.w3.org/2005/Atom","xmlns$openSearch":"http://a9.com/-/spec/opensearchrss/1.0/","xmlns$blogger":"http://schemas.google.com/blogger/2008","xmlns$georss":"http://www.georss.org/georss","xmlns$gd":"http://schemas.google.com/g/2005","xmlns$thr":"http://purl.org/syndication/thread/1.0","id":{"$t":"tag:blogger.com,1999:blog-559942647890281313"},"updated":{"$t":"2022-11-08T03:07:38.508+00:00"},"category":[{"term":"Social Media"},{"term":"Facebook"},{"term":"GooglePlus"},{"term":"Pinterest"},{"term":"Twitter"},{"term":"LinkedIn"},{"term":"Business Planning"},{"term":"Cupcakes"},{"term":"Instagram"},{"term":"YouTube"},{"term":"Sales"}],"title":{"type":"text","$t":" The Social Yeti "},"subtitle":{"type":"html","$t":""},"link":[{"rel":"http://schemas.google.com/g/2005#feed","type":"application/atom+xml","href":"http:\/\/thesocialyeti.blogspot.com\/feeds\/posts\/default"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/-\/LinkedIn?alt=json-in-script\u0026max-results=4"},{"rel":"alternate","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/search\/label\/LinkedIn"},{"rel":"hub","href":"http://pubsubhubbub.appspot.com/"}],"author":[{"name":{"$t":"Anonymous"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/17290788114525393715"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"generator":{"version":"7.00","uri":"http://www.blogger.com","$t":"Blogger"},"openSearch$totalResults":{"$t":"4"},"openSearch$startIndex":{"$t":"1"},"openSearch$itemsPerPage":{"$t":"4"},"entry":[{"id":{"$t":"tag:blogger.com,1999:blog-559942647890281313.post-4935070118534729021"},"published":{"$t":"2013-05-15T14:46:00.002+01:00"},"updated":{"$t":"2013-05-15T14:46:15.396+01:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Facebook"},{"scheme":"http://www.blogger.com/atom/ns#","term":"GooglePlus"},{"scheme":"http://www.blogger.com/atom/ns#","term":"LinkedIn"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Pinterest"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Media"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Twitter"}],"title":{"type":"text","$t":"How to make a digital plan for your business"},"content":{"type":"html","$t":"\u003Cbr \/\u003E\n\u003Ca href=\"http:\/\/www.blogger.com\/blogger.g?blogID=559942647890281313\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003C\/a\u003E\u003Ca href=\"http:\/\/www.blogger.com\/blogger.g?blogID=559942647890281313\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003C\/a\u003E\u003Ca href=\"http:\/\/www.blogger.com\/blogger.g?blogID=559942647890281313\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003C\/a\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003ESo I left my day Job a few weeks ago ready to\u0026nbsp;set up\u0026nbsp;and help business and brands get online,use the internet and Social Media to benefit their business. Part of this is setting up my new website that will be offering Social Media Training I wanted give you all a taste of what I am building as a thank you for reading.\u0026nbsp;\u003C\/span\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Ch2\u003E\n\u003Cb\u003EHow to make a digital\nplan for your business\u003C\/b\u003E\u003C\/h2\u003E\n\u003C\/div\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003C!--[if gte vml 1]\u003E\u003Cv:shapetype\n id=\"_x0000_t75\" coordsize=\"21600,21600\" o:spt=\"75\" o:preferrelative=\"t\"\n path=\"m@4@5l@4@11@9@11@9@5xe\" filled=\"f\" stroked=\"f\"\u003E\n \u003Cv:stroke joinstyle=\"miter\"\/\u003E\n \u003Cv:formulas\u003E\n  \u003Cv:f eqn=\"if lineDrawn pixelLineWidth 0\"\/\u003E\n  \u003Cv:f eqn=\"sum @0 1 0\"\/\u003E\n  \u003Cv:f eqn=\"sum 0 0 @1\"\/\u003E\n  \u003Cv:f eqn=\"prod @2 1 2\"\/\u003E\n  \u003Cv:f eqn=\"prod @3 21600 pixelWidth\"\/\u003E\n  \u003Cv:f eqn=\"prod @3 21600 pixelHeight\"\/\u003E\n  \u003Cv:f eqn=\"sum @0 0 1\"\/\u003E\n  \u003Cv:f eqn=\"prod @6 1 2\"\/\u003E\n  \u003Cv:f eqn=\"prod @7 21600 pixelWidth\"\/\u003E\n  \u003Cv:f eqn=\"sum @8 21600 0\"\/\u003E\n  \u003Cv:f eqn=\"prod @7 21600 pixelHeight\"\/\u003E\n  \u003Cv:f eqn=\"sum @10 21600 0\"\/\u003E\n \u003C\/v:formulas\u003E\n \u003Cv:path o:extrusionok=\"f\" gradientshapeok=\"t\" o:connecttype=\"rect\"\/\u003E\n \u003Co:lock v:ext=\"edit\" aspectratio=\"t\"\/\u003E\n\u003C\/v:shapetype\u003E\u003Cv:shape id=\"_x0000_i1025\" type=\"#_x0000_t75\" style='width:481.5pt;\n height:117.75pt'\u003E\n \u003Cv:imagedata src=\"file:\/\/\/C:\\Users\\Sam\\AppData\\Local\\Temp\\msohtmlclip1\\01\\clip_image001.png\"\n  o:title=\"Bannerwhere1\"\/\u003E\n\u003C\/v:shape\u003E\u003C![endif]--\u003E\u003C!--[if !vml]--\u003E\u003C!--[endif]--\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/2.bp.blogspot.com\/-NbvU7WZtAl0\/UWu9vhzwHaI\/AAAAAAAACK8\/K2xT3yT1-6A\/s1600\/Bannerwhere1.gif\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" height=\"78\" src=\"http:\/\/2.bp.blogspot.com\/-NbvU7WZtAl0\/UWu9vhzwHaI\/AAAAAAAACK8\/K2xT3yT1-6A\/s320\/Bannerwhere1.gif\" width=\"320\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003Cbr \/\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Cb\u003EWhat is a Digital plan?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nA digital plan is the plan for your business online, it\nshould be the combined strategy for your business or Band incorporating Social\nmedia and your Website.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nIt’s important to have a plan before you start trying to\nmarket your brand online as if not it’s very easy to get lost in the sea of Social\nMedia and websites. Before taking the first steps online it’s important to\nunderstand who your target audience is and where they are? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nI will break down each step for you that I do with my\nclients so you can understand you to make your own plan.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EOverview\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat is Web 2.0?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003EA Web 2.0 site may allow users to interact and collaborate\nwith each other in a\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Social_media\" title=\"Social media\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Esocial media\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Cspan class=\"apple-converted-space\"\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/span\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003Edialogue as creators of\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/User-generated_content\" title=\"User-generated content\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Euser-generated content\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Cspan class=\"apple-converted-space\"\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/span\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003Ein a\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Virtual_community\" title=\"Virtual community\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Evirtual community\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E, in contrast to websites\nwhere people are limited to the passive viewing of\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Content_(media_and_publishing)\" title=\"Content (media and publishing)\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Econtent\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E. Examples of Web 2.0 include\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Social_networking_site\" title=\"Social networking site\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Esocial networking sites\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Blog\" title=\"Blog\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Eblogs\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Wiki\" title=\"Wiki\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Ewikis\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Video_sharing\" title=\"Video sharing\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Evideo sharing\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Cspan class=\"apple-converted-space\"\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/span\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003Esites,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Web_service\" title=\"Web service\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Ehosted services\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Web_application\" title=\"Web application\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Eweb applications\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E,\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Mashup_(web_application_hybrid)\" title=\"Mashup (web application hybrid)\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Emashups\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Cspan class=\"apple-converted-space\"\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/span\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003Eand\u003Cspan class=\"apple-converted-space\"\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Folksonomy\" title=\"Folksonomy\"\u003E\u003Ci\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;; font-size: 10.0pt;\"\u003Efolksonomies\u003C\/span\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;\"\u003E.\u003C\/span\u003E\u003C\/i\u003E\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Web_2.0#cite_note-3\"\u003E\u003Ci\u003E\u003Csup\u003E\u003Cspan style=\"background: white; color: #0b0080; font-family: \u0026quot;Arial\u0026quot;,\u0026quot;sans-serif\u0026quot;;\"\u003E[3]\u003C\/span\u003E\u003C\/sup\u003E\u003C\/i\u003E\u003C\/a\u003E\u003Ci\u003E\u003Csup\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif;\"\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/span\u003E\u003C\/sup\u003E\u003C\/i\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ca href=\"http:\/\/en.wikipedia.org\/wiki\/Web_2.0\"\u003Ehttp:\/\/en.wikipedia.org\/wiki\/Web_2.0\u003C\/a\u003E\u003C!--[if gte vml 1]\u003E\u003Cv:shape\n id=\"_x0000_i1026\" type=\"#_x0000_t75\" style='width:481.5pt;height:361.5pt'\u003E\n \u003Cv:imagedata src=\"file:\/\/\/C:\\Users\\Sam\\AppData\\Local\\Temp\\msohtmlclip1\\01\\clip_image002.png\"\n  o:title=\"Web_2\"\/\u003E\n\u003C\/v:shape\u003E\u003C![endif]--\u003E\u003C!--[if !vml]--\u003E\u003C!--[endif]--\u003E\u003Cspan class=\"MsoHyperlink\"\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/span\u003E\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003C\/div\u003E\n\u003Cbr \/\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/2.bp.blogspot.com\/-myFNIcJ77SU\/UZOPjQ6w7KI\/AAAAAAAADHI\/WEIvXbBAThA\/s1600\/Web_2.0_Map.svg.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" height=\"240\" src=\"http:\/\/2.bp.blogspot.com\/-myFNIcJ77SU\/UZOPjQ6w7KI\/AAAAAAAADHI\/WEIvXbBAThA\/s320\/Web_2.0_Map.svg.png\" width=\"320\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003C\/div\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWeb 2.0 changed the way we use the internet: Facebook,\nTwitter and mobile phones have now changed how your customers interact with\nyour brand. When a customers now wants to buy a product they will google it and\nread reviews or post on Social media and ask\u0026nbsp;their\u0026nbsp;friends for advice and\nsuggestion. Web 2.0 changed the experience to allow customer instant contact\nwith brands and gives them the ability to make more informed decision. This is\na big reason why it’s now very important to have a presence online so your\ncustomers can find you.\u003Ci\u003E\u003Csup\u003E\u003Cspan style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif;\"\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/span\u003E\u003C\/sup\u003E\u003C\/i\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv align=\"center\" class=\"MsoNormal\" style=\"text-align: center;\"\u003E\n\u003Ch2\u003E\nWhat are the Digital\nChannels?\u003C\/h2\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EWebsite\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nA Website is your home on the internet and for some companies\nthis is there business, It’s important that you have your business online so\npeople can find you. There are many important factors on a websites but the\nbiggest 2 are the following\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EEasy to be found on google \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EClear way to contact you\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EEmail \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nMany people say the money is in the list, having a email\nlist of your customers is a very powerful tool in your digital toolkit. With\nmore users now with a smart phone your message goes directly to them where they\nare. If you then combine both useful information that gives your customers\nadditional value and a sales message or product, this will leave you with a\nengaged customers that is looking forward to your next email.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003ESocial Media\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFacebook, Twitter, YouTube, Google +, LinkedIn and\u0026nbsp;Pinterest\u0026nbsp;are some of the biggest Social Media platforms. They all allow you to\ncommunicate in different ways understanding these and where your customers are\nis key to your plan.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EVideo\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWith smartphone and better internet speed getting your\nmessage across in a video has never been easier. There are now many different\nvideo sharing site as well, all the major social platforms allow you to upload\nvideos or share them.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003E\u003Cu\u003EAudio \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/u\u003E\u003C\/b\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nPodcasts and audio clips are becoming more common with your\ncustomers being able to take your content and listen to it on the go.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat type of media is used? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat is the main type of user on the channel? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo now we understand what the main channels are its now\nimportant to understand who your customers and target audience are.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cb\u003EWho are your audience\u003C\/b\u003E? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhen you setup your brand did you have a target audience in\nmind? Are you selling fashion or maybe baby accessories? \u003Co:p\u003E\u003C\/o:p\u003E\u003Cbr \/\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/3.bp.blogspot.com\/-qsjn5oyHRk8\/UZOPjC6TigI\/AAAAAAAADHE\/cd2i25SB0VQ\/s1600\/Social+media+Demographic.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" height=\"252\" src=\"http:\/\/3.bp.blogspot.com\/-qsjn5oyHRk8\/UZOPjC6TigI\/AAAAAAAADHE\/cd2i25SB0VQ\/s400\/Social+media+Demographic.jpg\" width=\"400\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003C!--[if gte vml 1]\u003E\u003Cv:shape id=\"_x0000_i1027\" type=\"#_x0000_t75\"\n style='width:397.5pt;height:251.25pt'\u003E\n \u003Cv:imagedata src=\"file:\/\/\/C:\\Users\\Sam\\AppData\\Local\\Temp\\msohtmlclip1\\01\\clip_image004.jpg\"\n  o:title=\"Social media Demographic\"\/\u003E\n\u003C\/v:shape\u003E\u003C![endif]--\u003E\u003C!--[if !vml]--\u003E\u003C!--[endif]--\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ca href=\"http:\/\/www.pewinternet.org\/~\/media\/Files\/Reports\/2013\/PIP_SocialMediaUsers.pdf\"\u003Ehttp:\/\/www.pewinternet.org\/~\/media\/\/Files\/Reports\/2013\/PIP_SocialMediaUsers.pdf\u003C\/a\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFor the full report\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ch4\u003E\n\u003Cb\u003E\u003Cu\u003EFrom my own\nobservations\u003C\/u\u003E\u003C\/b\u003E\u003C\/h4\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nTwitter is great for B2B and making connections while\ndriving traffic to blogs and sites.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFacebook is great for B2C and if you have a product to sell\nto domestic customers is great.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nPinterest – Lots of women use this platform and is a visual\nplatform so if you have products add them here \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nLinkedIn – This is great for B2B talk business and answer questions and get involved in groups.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo once you know who your audience is then you can then\nstart to plan where to go to engage with them.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ch4\u003E\n\u003Cb\u003ESpying on your Competitor\u003C\/b\u003E\u003C\/h4\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nIt’s more than likely that there will already be competitors\non the Internet and from them we can work out what is working best for them. \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWe need to pick out 2-3 competitors and answer the following\nquestions for each platform \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nTwitter\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow many follower\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWhen was the last tweet\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they talk to anyone? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFacebook \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow many fans\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWhen was the last post \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they talk to anyone\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u0026nbsp;Pinterest\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow many followers\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow many boards\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they get many comments? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they respond\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nBlogging\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo the blog?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EHow often? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they get many comments? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they get many shares? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nYoutube \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they have a channel? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they have many videos? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWhen did they upload the last one\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EDo they have many comments? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nEmail \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003ECan you easily sign up to their mailing list? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWhat sort of email do you get back? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\" style=\"margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;\"\u003E\n\u003C!--[if !supportLists]--\u003E-\u003Cspan style=\"font-size: 7pt;\"\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\n\u003C\/span\u003E\u003C!--[endif]--\u003EWas it any good? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nYou can keep going with different platforms and similar\nquestions. But once you have done this for 2-3 of your competitors then you\nshould also be able to see what is working for them. Social proof is one of the\nbest ways to understand what is working.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nThen Score each platform 1-6 in order of results for\ncompetitors Eg\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nTwitter – 5 \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nFacebook – 2\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nPinertrest -4\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nBlogging -3\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nYoutube – 6 \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nEmail – 1\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nThen simply add each platforms Scores together and this will\nthen show you which platforms are going to be the best for your business. Take\nthe top 3 from them and this is where we will start with making your plan.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ch3\u003E\nMaking the plan\u003C\/h3\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWe are going to start with the top 3 Channels that are\nworking well for our competition. It’s important that we now set SMART targets\nas you want to know that the work put in is providing ROI.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003C!--[if gte vml 1]\u003E\u003Cv:shape id=\"_x0000_s1026\" type=\"#_x0000_t75\"\n style='position:absolute;margin-left:0;margin-top:400.5pt;width:144.7pt;\n height:196.3pt;z-index:251657728;mso-position-horizontal-relative:margin;\n mso-position-vertical-relative:margin'\u003E\n \u003Cv:imagedata src=\"file:\/\/\/C:\\Users\\Sam\\AppData\\Local\\Temp\\msohtmlclip1\\01\\clip_image005.jpg\"\n  o:title=\"SMART\"\/\u003E\n \u003Cw:wrap type=\"square\" anchorx=\"margin\" anchory=\"margin\"\/\u003E\n\u003C\/v:shape\u003E\u003C![endif]--\u003E\u003C!--[if !vml]--\u003E\u003C!--[endif]--\u003E\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ca href=\"http:\/\/3.bp.blogspot.com\/-FlK7uBoriKY\/UZOPi50nP7I\/AAAAAAAADHA\/Dv56ZPlXs7Q\/s1600\/SMART.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/-FlK7uBoriKY\/UZOPi50nP7I\/AAAAAAAADHA\/Dv56ZPlXs7Q\/s1600\/SMART.jpg\" \/\u003E\u003C\/a\u003E\u003Cbr \/\u003E\nWhat does SMART stand for?\u003Cbr \/\u003E\nSpecific\u003Cbr \/\u003E\nMeasurable\u003Cbr \/\u003E\nAttainable\u003Cbr \/\u003E\nRelevant\u003Cbr \/\u003E\nTime Bound\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003C\/div\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo if we take Twitter as the example Platform:\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWe set the following \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWe want to gain 500 followers in 1 month.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSpecific - 500 Followers\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nMeasurable – 500 followers is easy to measure\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nAttainable – Is it actually achievable, yes if correct methods\nused\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nRelevant – Is this actually relevant – Yes as it’s important\nto build a following to increase reach\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nTime Sensitive – 1 month gives us an amount of time to reach\nthis target.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo you need to set SMART targets for your top 3 platforms.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nThen you need to break down those targets and decide how you\nwill achieve them.\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nSo for twitter we need to get 16 new followers a day so how will\nI achieve that. \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nI will Follow 30 People Each Day \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nI will do 5 Tweets and 10 RTs \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nI will do 2 #Hashtag networking events\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nOnce you have all 3 of your platforms all you need to do is\nto go and do it.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Ch3\u003E\nKeeping track of your Targets \u003C\/h3\u003E\n\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nOnce you have set your SMART targets then it’s important\nthat you check on them, If you have set a 4 week target then check each week on\nhow you are doing, have you achieved 25% of your target? If that great, If not\nthen you need to ask some of the following questions\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat worked? \u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat\u0026nbsp;didn't\u0026nbsp;work?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nWhat else can I try?\u003Co:p\u003E\u003C\/o:p\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\nKeep repeating this process every week and you will hit your\ntarget.\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u0026nbsp;\u0026nbsp;\u003Co:p\u003E\u003C\/o:p\u003E\u003Cbr \/\u003E\n\u003Ci\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EThis is example and of one of the module I am developing to help people\u0026nbsp;understand\u0026nbsp;and use\u0026nbsp;Social\u0026nbsp;Media along with a 60 day course that will break it down into easy chunks.\u003C\/span\u003E\u003C\/i\u003E\u003Cbr \/\u003E\n\u003Ci\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003E\u003Cbr \/\u003E\u003C\/span\u003E\u003C\/i\u003E\n\u003Ci\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EHas this helped you gain a better understanding on how to plan? If so leave me a comment and share it with other that might benefit\u0026nbsp;\u003C\/span\u003E\u003C\/i\u003E\u003C\/div\u003E\n\u003Cdiv class=\"MsoNormal\"\u003E\n\u003Cbr \/\u003E\u003C\/div\u003E\n"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/thesocialyeti.blogspot.com\/feeds\/4935070118534729021\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/how-to-make-digital-plan-for-your.html#comment-form","title":"2 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/4935070118534729021"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/4935070118534729021"},{"rel":"alternate","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/how-to-make-digital-plan-for-your.html","title":"How to make a digital plan for your business"}],"author":[{"name":{"$t":"Anonymous"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/17290788114525393715"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http:\/\/2.bp.blogspot.com\/-NbvU7WZtAl0\/UWu9vhzwHaI\/AAAAAAAACK8\/K2xT3yT1-6A\/s72-c\/Bannerwhere1.gif","height":"72","width":"72"},"thr$total":{"$t":"2"}},{"id":{"$t":"tag:blogger.com,1999:blog-559942647890281313.post-5840567244353478247"},"published":{"$t":"2013-05-07T10:19:00.001+01:00"},"updated":{"$t":"2013-05-07T10:19:11.612+01:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"LinkedIn"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Media"}],"title":{"type":"text","$t":"LinkedIn is not the free-for-all that other social media networks can be"},"content":{"type":"html","$t":"\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/4.bp.blogspot.com\/-H3uq9TtG9zM\/UYjHAbKZ8XI\/AAAAAAAAC4E\/IINy2mZPfhI\/s1600\/linkedIn.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" src=\"http:\/\/4.bp.blogspot.com\/-H3uq9TtG9zM\/UYjHAbKZ8XI\/AAAAAAAAC4E\/IINy2mZPfhI\/s1600\/linkedIn.jpg\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003Cbr \/\u003E\nWhile there is no doubt that LinkedIn is still a social network at its very core, it is very much a more\u003Cbr \/\u003E\nconservative and serious social network then Facebook, Twitter, or Google +.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThis means that you’ll have to shift your interactions, uploads, information, and overall communication\nefforts to dovetail specifically with the folks that you are looking to communicate and reach on the\nLinkedIn platform. With just a little bit of practice and effort, as well as some good and sound common\nsense, you should have absolutely no trouble mastering the basics of communication and marketing on\nLinkedIn.\n\u003Cbr \/\u003E\nRun all of your updates, content, and communications through a handful of filters before you hit the\nsend button\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThe last thing you’ll want to do is fire off a couple of off-the-cuff communications that haven’t been\nwell thought out or preplanned on LinkedIn, especially if you’re trying to reach people that you’ve never\nspoken to or interacted with had of time.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThis is in no way to suggest that you need to script out each and every one of your communications,\njust that you should take a few moments to pause and reread each and every detail of those messages\nbefore you hit the send button. Not only do you want to verify that you’re using the right tone and\npersonality, but you should also make sure that your message is clear and brief – at least as much as\nhumanly possible. We’re talking about interacting with people who are professionals and experts, the\nkind of folks that are busy and always looking to cut down on the trash and clutter that is bogging down\ntheir days.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nEnsure that you keep things relatively casual – after all, this is not a job application but a social network\n– and try to avoid too much corporate speak or $15 words whenever possible.\n\u003Cbr \/\u003E\nDon’t be afraid of being persistent\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThis is especially true if you’re trying to communicate with real superstars on the LinkedIn platform.\nThe chances are that the better the professional or expert that you’re trying to reach is, the higher their\nstature in their industry, and the more connections that they have, that they are going to be facing a\ndeluge of communications on a regular basis.\u0026lt;\n\u003Cbr \/\u003E\nDon’t assume that because they were unable to respond to your first communication – or even your 15th\ncommunication – that they are just not interested in what you’re trying to offer. The fact of the matter\nmight be that they just haven’t been able to carve out time to respond, and the overwhelming majority\nof the people on the platform appreciate and understand hustle in the power of persistence.\n\u003Cbr \/\u003E\nNow, this is obviously not a hard and fast rule – and if someone has already responded and you\njust didn’t like what they had to say you’ll want to slow down on the messaging – but by and large\npersistence will get you tremendous results on the LinkedIn platform."},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/thesocialyeti.blogspot.com\/feeds\/5840567244353478247\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/linkedin-is-not-free-for-all-that-other.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/5840567244353478247"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/5840567244353478247"},{"rel":"alternate","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/05\/linkedin-is-not-free-for-all-that-other.html","title":"LinkedIn is not the free-for-all that other social media networks can be"}],"author":[{"name":{"$t":"Anonymous"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/17290788114525393715"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http:\/\/4.bp.blogspot.com\/-H3uq9TtG9zM\/UYjHAbKZ8XI\/AAAAAAAAC4E\/IINy2mZPfhI\/s72-c\/linkedIn.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-559942647890281313.post-4208723747482610122"},"published":{"$t":"2013-04-26T13:57:00.000+01:00"},"updated":{"$t":"2013-04-26T13:57:32.622+01:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"LinkedIn"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Media"}],"title":{"type":"text","$t":"So What are the benefits of Being LinkedIn ?"},"content":{"type":"html","$t":"\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\n\u003Ca href=\"http:\/\/4.bp.blogspot.com\/-kClN0iSc714\/UXp46VWd73I\/AAAAAAAACZU\/C5qRjNobIIc\/s1600\/Being+linkedIn.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" height=\"90\" src=\"http:\/\/4.bp.blogspot.com\/-kClN0iSc714\/UXp46VWd73I\/AAAAAAAACZU\/C5qRjNobIIc\/s320\/Being+linkedIn.jpg\" width=\"320\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\n\u003Cbr \/\u003E\nAs one of the few social media networks that enjoys a gigantic user base – just north of 150 million users as of last count – that is predominantly focused towards building business relationships and connecting professionals, there are a number of different ways you can use this social media network to increase your business effectively.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThe web has become a powerful tool for communication, and once you’re able to step into a pool of talent, experts, and professionals that are looking to network and interface with other like-minded\u003Cbr \/\u003E\npeople you’re going to literally have an endless amount of options in front of you. Here are a couple of the very best ways to use LinkedIn for your business.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nYou’ll be able to find the very best of the best new hires\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nWhile the hiring process in any major company is not exactly full proof – or anywhere near it – the\u003Cbr \/\u003E\nonly way you’re going to ensure that you’ve been working with top applicants is if you seek them out all on your own. The last thing you’re going to want to do, especially in our current crippled economic condition with job seekers out there desperate to land any position at all, is to hope that these stellar superstars are going to somehow find their way to your doorstep.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nWith LinkedIn, you’ll be able to filter the results based on several significant criteria in an effort to find exactly the kind of professional that you’re looking for. Then you’ll be able to strike up a conversation and see where things are going without ever having to deal with the artificial pressures of a job search or application process, allowing you to really get to know the person behind the profile.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nThen, after as many interactions as it takes to become comfortable with the decision that this is of the right person for you you’ll be able to instantly offer them the kind of opportunity that you have in mind.This is a win-win situation, because even if they are unable to take advantage of the specific chants in front of them, the odds are fantastic that they can’t recommend someone who is a perfect fit in the cycle can begin all over again.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nYou can boost your business to business efforts by targeting specific niche markets in LinkedIn\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nBut even if you’re not looking to hire or take on new team members right away, you can still use the LinkedIn platform to boost your business and bottom line.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nSpecifically because of the nature of this social network, you’ll be interacting with and putting your\u003Cbr \/\u003E\nmarketing and advertising in front of real decision-makers – people that you would have to fight with gatekeepers to have access to in the real world. This can shortcut your prospecting time dramatically, giving you the opportunity to market directly towards the people responsible for Implementing the products or services that you are offering, building real relationships with them, digging up critical research, and even testing different marketing strategies before you roll them out on a national or global scale."},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/thesocialyeti.blogspot.com\/feeds\/4208723747482610122\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/04\/so-what-are-benefits-of-being-linkedin.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/4208723747482610122"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/4208723747482610122"},{"rel":"alternate","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/04\/so-what-are-benefits-of-being-linkedin.html","title":"So What are the benefits of Being LinkedIn ?"}],"author":[{"name":{"$t":"Anonymous"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/17290788114525393715"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http:\/\/4.bp.blogspot.com\/-kClN0iSc714\/UXp46VWd73I\/AAAAAAAACZU\/C5qRjNobIIc\/s72-c\/Being+linkedIn.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-559942647890281313.post-6402540226363595480"},"published":{"$t":"2013-04-19T08:30:00.000+01:00"},"updated":{"$t":"2013-04-19T14:41:09.650+01:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"LinkedIn"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Media"}],"title":{"type":"text","$t":"Are you LinkedIn? - Is this the true business network?"},"content":{"type":"html","$t":"\u003Cbr \/\u003E\n\u003Ch2 style=\"text-align: center;\"\u003E\n\u003Cu\u003EAre you LinkedIn? - Is this the true business network?\u003C\/u\u003E\u003C\/h2\u003E\n\u003Cbr \/\u003E\nThe first of the real niche social media networks – the social media networks that really drew a hard\u003Cbr \/\u003E\nline in the sand about what they wanted their user base to be and how they wanted to build their\u003Cbr \/\u003E\ncommunity – LinkedIn has become the number one social media platform for serious business people,\nsalesman, high level executives, marketing masters, and other entrepreneurs.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Ca href=\"http:\/\/2.bp.blogspot.com\/-PsmD1qFy3W8\/UXBnrWj1SjI\/AAAAAAAACP0\/sav2j0Cmnek\/s1600\/linkedIn.png\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" height=\"320\" src=\"http:\/\/2.bp.blogspot.com\/-PsmD1qFy3W8\/UXBnrWj1SjI\/AAAAAAAACP0\/sav2j0Cmnek\/s320\/linkedIn.png\" width=\"121\" \/\u003E\u003C\/a\u003EBecoming a called of networking and an effective tool for creating business connections in our growing global commerce community, LinkedIn has carved a perfect niche and now enjoys well over 150 million users. Using LinkedIn to boost your business – whether through attracting top level talent or connecting with businesses that could use your products and services – can have a very real and almost instant impact on your bottom line. Here are some details you’ll want to keep in mind.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nEven the highest paid earners in the world still love of free lunch\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nWhile LinkedIn was one of the first real mainstream social media networks to implement a paid offering and premium plan to go alongside of their free service, almost 91% of their users continue to use the free version of LinkedIn rather than the premium upgrade. This shows exactly how powerful a free offer is, even for the people who are making the most money out there even in our crippled economy.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nIt’s also interesting to note that only 50% of the user profiles across the LinkedIn platform are actually\n100% complete based on the criteria provided by the framework itself, which goes to show that these\npeople are more interested in seeking out relationships and connections across the social media service\nrather than telling the world about themselves. While there are no real hard and fast stats to really\npoint towards the percentage of people who have mostly completed their profile, this detail is quite\ntelling about how most users wish to interact with the service here it\n\u003Cbr \/\u003E\nYou’ll have to get your message across as quickly as you possibly can\u003Cbr \/\u003E\n\u003Cbr \/\u003E\nWith over 70% of the user base logging into LinkedIn between zero and four hours a week, you’ll need\nto make sure that your message is tight and concise and perfectly aligned with the people who are\nusing the platform. The odds are good that you’re not going to have too terribly many second chances\nto market directly to these people, which is why lead generation and acting as an intermediary are\nprobably the most effective ways to leverage this platform.\n\u003Cbr \/\u003E\nThe most used features include groups that folks set up, spending time looking for new connections\nboth with people that you already know as well as complete strangers, and also looking into who is\nviewing your profile. Companies that are looking to focus on a is this to business marketing strategy are\ngoing to want to tailor their messages to these kinds of activities, whereas companies who are looking\nto poach or hire new team members through LinkedIn are going to face much less resistance for their\nadvertisements.\u003Cbr \/\u003E\n\u003Cbr \/\u003E\n\u003Cbr \/\u003E"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/thesocialyeti.blogspot.com\/feeds\/6402540226363595480\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/04\/are-you-linkedin-is-this-true-business.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/6402540226363595480"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/559942647890281313\/posts\/default\/6402540226363595480"},{"rel":"alternate","type":"text/html","href":"http:\/\/thesocialyeti.blogspot.com\/2013\/04\/are-you-linkedin-is-this-true-business.html","title":"Are you LinkedIn? - Is this the true business network?"}],"author":[{"name":{"$t":"Anonymous"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/17290788114525393715"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http:\/\/2.bp.blogspot.com\/-PsmD1qFy3W8\/UXBnrWj1SjI\/AAAAAAAACP0\/sav2j0Cmnek\/s72-c\/linkedIn.png","height":"72","width":"72"},"thr$total":{"$t":"0"}}]}});